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The Value of Business Marketing Via Local and Business Directories

Marketing is like the icing on the cake to a business. It’s what makes people who don’t yet know the value of a business develop an interest in it and want to discover what it has to offer. Without marketing, businesses would take a very long time to peak if they ever get noticed at all. For this reason, there are advertisements everywhere. As a business, you’ve got to be known; especially when introducing yourself online. The internet is a … Continue Reading…

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5 Effective Strategies for Multiplying Webinar Attendees

You’re aware of how effective webinars can be at propelling brand awareness, increasing reach, bolstering conversions, and driving sales. You’ve dove headlong into creating the best webinar you can muster, and you’ve spent ample time and effort doing so. Regardless of how much proverbial blood, sweat, and tears you’ve put into your webinar, it only matters if people show up. And while your number of registrants is growing alongside your confidence, it is important to note that only 20 to … Continue Reading…

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Top 5 Things You Need to Succeed as a Freelancer

So, you are reading this post because you want to become a freelancer. You have given a thought on what you want to freelance in, have acquired couple of important email contacts and even bought yourself some cool shorts that look great with your slippers. So, you are all set to dump your 9-to-5 job and get cracking on your first freelance project? “Wrong!!!” One of the biggest myth about freelancing is that you sit at home and freelance projects … Continue Reading…

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How to Make Your Website More Interactive for Visitors

Having an appealing and informative website can help your business greatly. When done the right way, a website can be used as a tool to produce quality sales leads. As time goes by, you may start to notice elements about your website that need to be changed. Making a website more interactive for visitors is a fantastic way to keep them interested and engaged. In order to bring your vision of a more interactive website to life, you will need to … Continue Reading…

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Cause Marketing: How to Market a Brand (and Do Some Good)

Cause marketing or cause-related marketing is the perfect meeting ground for two parties with a need. With all of the clutter of the information age, a business needs to find innovative ways of marketing and branding. Nonprofit organizations are on the constant lookout for new ways to raise funds. Corporate giving to nonprofit groups has had a long and admirable history. Without outright grants, many nonprofit organizations would have to close their doors. The donation may be as simple as … Continue Reading…

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Organizations Today May Consider Outsourcing their Big Data Preparation

There are a lot of offshore software service providers in the world that use the latest technologies such as NET, PHP, AI, and IoT and of course Big Data. They provide services to clients located anywhere in the world. Gone are the days when some believed that big data is only a buzzword. As more and more enterprises achieve huge financial success with big data and analytics ventures, have a genuine impact on the daily lives of people, the practical … Continue Reading…

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10 Tweaks to Increase Your Onsite Conversion Rate

No matter how interesting your site is, how much traffic you get, or what your possibilities for growth are, your online success is still dependent on one critical variable: your conversion rate. Your conversion rate is your ability to secure “conversions,” which could refer to anything from product purchases to filling out a lead generation form to even watching a meaningful video. The sticking point is that a conversion is some measurable action that makes a user more valuable to … Continue Reading…

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See Where Experts are Spending Their B2B Marketing Budget in 2018

According to a survey conducted by Gartner, 2018 could be the year which may provide an environment for the marketing budgets to go up. The study offered exciting facts that most of the levels of marketing budgets are usually planned out beforehand or a year in advance, and the rates in 2017 declined as compared to 2018. Some marketing experts believe in the fact that the fall is the result of marketing’s incapacity to prove its loyalty and contribution by … Continue Reading…

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Tips for Outsourcing Your PCB Design Layout In 2018

Sometimes, your company might have a Printed circuit board (PCB) design layout done and you suddenly discover that there is something that you need to change. Your engineers are involved in another project and you can’t divert them from that project. What do you do? You outsource. Yes, you can outsource to get changes in PCB design done. In the business and technological world of 2018, outsourcing has become mainstream. Lots of companies turn to outsourcing to get changes in … Continue Reading…

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Putting the Strategy Back on Your Digital Marketing

Every business knows it needs to invest in digital marketing and branding in order to be competitive today, but very few take the necessary time to strategize prior to implementation. This can create serious flaws that are not apparent until much later. Why Strategy Matters One way to define strategy is “a plan of action or policy designed to achieve a major or overall aim.” Some business owners and marketing specialists presume they can feel their way through marketing, but … Continue Reading…