SEO - search engine optimization

The Importance of a Good Domain Name for Your Startup and SEO

There is much information for start-up businesses available on the internet, but one thing I have noticed is there is room for an apparent breakdown of what is required – Domain name and SEO. Here are three reasons I have confidence in the basic advice I am going to give you to start on the right path:The difference between organic leads and social media leads is vast. Organic SEO is the Holy Grail of the search engine ranking world; your ROI will come over time. Of course, you will get leads from a paid marketing campaign while it is in progress … Continue Reading…

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10 Types of Charts/Diagrams for Better Project Management

The role of a project manager is quite critical in any organization. Even a little lack of coordination and communication can completely derail a project and hamper its overall projects. If you look at the rate of companies successfully running projects, you will be surprised to know that the number is quite low. Management of project involves organization of resources, cost, time and quality so there are endless factors to focus on. A project needs to juggle between resources, deadlines, milestones, budget, potential risks and more. Keeping a tab on so many factors can be really nerve-wracking and it is … Continue Reading…

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How to Use AI & Machine Learning on Your Startup Project?

Today, Artificial Intelligence (AI) and Machine Learning are one of the hot topics in the tech industry. In fact, Artificial Intelligence (AI) is impacting the business world more than our daily lives. Almost all young and start-up companies nowadays would like to talk about how they leverage Artificial Intelligence or Machine Learning. This helps them to make their product or service sound special and exciting. Such advanced technologies reduce the chances of error, thereby improving efficiency. Artificial Intelligence and Machine Learning go beyond human intelligence for offering solutions in different areas like Fintech, E-commerce, Education and Healthcare. Artificial Intelligence (AI) Artificial … Continue Reading…

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How to Create Engaging Content for a Boring Business?

In digital marketing, you don’t always get the ideal client. It would be fun to promote a hipster coffee brand that everyone wants to buy. In most cases, you won’t get to do that. What you’ll have to promote instead is a plumber, a car insurance company, or a real estate agency. How do you create engaging content for such a boring industry? This is exactly what this article explores. SEO is way better than a paid advertisement for long-term success. You’ll have to adopt a positive mindset and use a set of forms of organizing content to attract more readers. Read … Continue Reading…

10 Great Ways to Use Big Data for Small Businesses in 2019

It is difficult to avoid today’s talk about Big Data, particularly when it comes to using big data for small businesses. To compete and survive in today’s market; small businesses need the same tools that larger companies use. You might think that they can’t afford big data or it is only for the giants. However, that’s not the truth! Big data isn’t only for massive corporations. Small businesses can also use big data to increase their company’s success. Big data is very useful for small businesses as it can give you the edge that you need to beat the competition … Continue Reading…

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Data Masking & Other Methods to Use to Reduce Insider Security Threats

Business owners spend some much time trying to guard against outside threats to their data that they forget all about insider security threats & data breaches. Unfortunately, insider data breaches are a lot more common than you may think. Over 58 percent of the data breaches in the healthcare industry are perpetrated by insiders. Regardless of what industry you operate in, putting the right safeguards in place to prevent this type of theft from happening is a must. Read below to find out more about what you can do to minimize insider data security threats. Recommended for you: Data Encryption: … Continue Reading…

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How Pros are Winning the Digital Marketing Game?

A dominant online presence is vital these days as it allows businesses to extend their reach and also helps in building their brand. Digital marketing is the investment that they cannot do without. Digital marketing is the buzzword in the 21st century among the businesses. No business can envision or afford to execute the strategies of digital marketing for growing their business. If you are wondering that how pros are winning the game of digital marketing then have a look at some of the strategies that they have integrated: Don’t ignore brand awareness A lot of firms focus their attention … Continue Reading…

How to Build a Successful Data Strategy – A 7 Step Guide

Having a carefully crafted data strategy is now more important than ever before; with so much data being produced every hour and a vast array of tools available to use it to your advantage, it’s essential that your whole team is on the same page. With this in mind here are the steps you need to take to put together an effective data strategy for your company. First… Why It’s Important There are several reasons why a data strategy is becoming so essential for today’s businesses. Firstly, it allows your company to be as agile as possible, and this is … Continue Reading…

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Keep a Tab on Your Brand’s Performance on Social Media for Continued Improvement

Social media has become one of the essential parts of our lives today. It is an essential platform for marketing your products and services. There are thousands of businesses that are making tons of profit every year owing to the social media platform. However, as a social media strategist, I would like to tell the readers that they should always track how their brands are doing as well as what can be done further to make things more better. In this post, we will discuss the factors above and the critical aspects related to them. Benchmarks and measurements: The very … Continue Reading…

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Experiencing Employee Productivity Issues? Here are Some Common Causes for This Problem

One of the biggest concerns you should have as a business owner is maintaining high productivity levels. If your productivity levels get too low, it may result in you losing both money and clients. Each year, American-based businesses lose about $411 billion due to low productivity. The key to properly addressing issues with productivity is figuring out the root cause of these problems. The following are just some of the most common causes of low productivity levels and what you can do to fix them. Recommended for you: 7 Excellent Productivity Hacks for Procrastinating Writers. Employees Who Are Poorly Supervised … Continue Reading…