Brand Marketing

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Understanding the Different Types of Digital Marketing

Strictly brick-and-mortar or completely digital, modern businesses without a strong online presence border being invisible to their audience. COVID-19 caused global shutdowns, forcing people and businesses to communicate and collaborate digitally. Trips to grocery stores were replaced by online shopping, online classes replaced on-site classes, and digital marketing became the primary approach for most brands. With help from digital marketing, business across various industries can generate desired results in terms of engagement, conversion, and lead generation. But to get to …

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Ready to Redesign Your Logo? Here’s How Big Brands Did It

A compelling logo impacts your business strongly. And if it doesn’t serve the purpose, brands don’t hesitate to revamp their logos. Redesign a logo is a daunting process. But if you want it to aligns with the changes or expansion of your company, you won’t regret the extensive process. The idea of revamping your logo might be confusing. You can consider famous brands such as Taco Bell, Uber, and Instagram and observe the modifications they have made in their logos. …

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How to Use LinkedIn to Generate More Leads for your Business?

LinkedIn will become the best tool to generate leads for your business when it is used accordingly. Lead generation is an essential piece of business. If you need to have to pay clients, you need to assemble a solid stream of leads. Yet, creating leaders isn’t just about as simple as one might suspect. Indeed, it requires a lot of artfulness and a ton of time. Reports say that 65% of organizations say producing traffic and leads is their top …

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Business Reputation Management – A Definitive Guide

According to studies in June 2021, there are over two billion daily active users on Facebook alone. Not counting the other handful of popular social media platforms, billions of people are constantly in touch with each other exchanging ideas. This is what this century is all about – the exchange of ideas. More often than not, these ideas explore businesses and brands, such as which company is the best for ordering online groceries and which brand is the best for …

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5 Ways Good Content Can Speed Up Your Marketing Efforts

“Content is king.” This is the first lesson every person who is just starting into the SEO world is taught. And there is so much truth to it. After all, it is the world of content, and we are just living in it. What we see is content, what we share is content. Everything we learn is from content. What we enjoy is content, what we dislike is content. So, content is everywhere, whether we want it or not. It’s …

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How to Use SEO to Grow Company Brand Awareness?

How do you see Search Engine Optimization (SEO)? Usually, as a strategy to boost organic traffic on your site or establish your online presence. But SEO is much more than that. SEO plays a vital role in raising your brand awareness and helps you to attract the right traffic to your website. It consists of optimizing websites and web pages to uplifting the ranking of websites in search engine results and achieving a spot on the internet through higher visibility, …

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Customer Service is the New Marketing

Owing to today’s fast-paced lifestyles, consumers don’t have time for gimmicky campaigns. Instead, they take stock of their direct experience with brands, listen to what their family and friends have to say, and go by the customer reviews that crop up online. This highlights the centrality of customer service to the process of showcasing a business in the best possible way. A customer support team that always offers product knowledge and helps consumers solve product-related issues will gain the customer’s …

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Thank-You

Interesting Ways to Thank Your Customers on Social Media

A strong customer base is the backbone of any business. In order to increase the ratio of repeat customers, there are plenty of ways, but thank them on social media sites is one of the best techniques to express gratitude. Yes, appreciation is important to customers; it makes them valued and remember your brand. Today, almost every business is active on social media because billions of people are using social media sites to connect with their peers, family, and favorite …

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Why Content Writing Matters for Brands and Businesses in 2021?

Content writing is quite popular now because the majority of the brands are looking for high-quality and relevant content to help them rank higher and reach a larger audience. Content is all about providing the right information to the readers on various topics. However, writing is a skill and not everyone can excel unless they have a good command of the English language. Content writing services are in high demand as new sites want great content. So, if you have …

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7 Ways Personalized Mugs Can Invite More Sales Your Way

Planting a seed of interest in a customer wins you half the battle; a good salesperson knows this. Some people are uncomfortable giving sales speeches, which limits them to grab a new customer. Introducing people to your brand in a friendly way can help you pass this barrier. Have you tried personalized mugs for promotion to invite more sales? Mugs are one of the cost-effective materials and provide an attractive canvas for your brand message or brand logos. A personalized …

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