Role of Marketing Automation in B2B Landscape (Infographic)

Role of Marketing Automation in B2B Landscape (Infographic)

The role of marketing automation in the B2B landscape is crucial. It has been seen that automation makes the task easier for marketers; it helps streamline the marketing approach and connect with potential customers on time. Marketing automation helps organizations leverage each marketing approach and bring them closer to success. There are other benefits of marketing automation, which we would be discussing in this blog. As known, marketing automation is the technology that helps organizations rightly promote their services or products on different channels to reach their desired business results. You can say, the technology takes off the burden from …

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Home Automation – Our Immediate Future in Technology

We are living in an era where technology is ruling in every area of our lives – shopping, household chores, work, transportation, and more.  Home automation is one of the latest technologies that allows us to control home appliances such as lights, fans, refrigerators, doors, ovens, dishwashers, television, music, etc. from anywhere and at any time by using techniques such as GSM, android application, web pages, cloud, and the Internet of Things (IoT). It greatly helps reduce human efforts. Another prime objective of the home automation technology is to save energy as well as time, as it allows controlling home …

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10 Best Marketing Automation Tools to Improve Your Sales

Growing dominance of social networks and digitalization has disrupted business marketing. Marketing today has become creative, dynamic and customized. It has become impossible for a business to keep up with the ever-changing environment of marketing manually. It has become critical to introduce automation in marketing for result-oriented marketing. There is a wide range of marketing automation tools available in the market. With the growing popularity of marketing automation, new tools are being introduced regularly. As a business owner, it becomes difficult to choose the specific marketing automation tools that are the right fit for your business. Well, here is a …

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AI Artificial Intelligence Aided Machine Learning

Artificial Intelligence Aided Machine Learning – The Future of Reality

Humanity’s great passion since times immemorial has been to shape everything in the surrounding into a reflection of the self or an extension of the capabilities. First, there were simple tools, serving to accentuate the capabilities of the hands; later, crude machines built to do the work of many people, or at least ease the work of one, came into existence. In the modern era, humanity is en route to a revolution: machines that have intelligence on par with that of humans; hence the moniker Artificial Intelligence (AI). This begs the question: what can AI do, if it has the …

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Workflow vs BPM: Which is the Best Business Automation Tool?

A business owner sets up an organization to create a unique brand value in its specific niche. For the desired organizational goals, you need to follow some robust measures that will take the visibility and popularity of your business to the next level. You should think out the ways to improve your firm’s efficiency and productivity using advanced technologies. Therefore, most of the businesses are making the use of Workflow automation and Business Process Management software that will help them reduce inefficiency, redundancy, and production cost to a great extent.  Although both the technologies serve the same purpose, they are …

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Evaluating A Marketing Automation Solution for your Business

The vastness of the internet has created a separate world and a space full of business marketing opportunities. As more and more digital channels continue to flood the marketplace, the need for a comprehensive approach to omnichannel selling becomes a must for any small business, entity or enterprise. In 2016 it has been heralded the year for marketing automation. The reasons for marketing automation adoption include the following:Companies that invest in marketing automation will benefit on great return on investment (ROI). In addition, organizations will witness faster sales cycle, decrease in marketing spending, improvement in quota achievement and increase sales productivity. …

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Digital Data Technology Cloud Computing

Hybrid, Private and Automation – Cloud Computing Forecast for 2016

Cloud Computing Forecast in the year 2016 will primarily include the domination of Hybrid, end of shadow IT and Cloud automation. In this blog post, we will take a look at all key Cloud predictions for 2016 that will shape the future of businesses relying on Cloud in the coming time. Private Cloud is Almost Gone The profound failure of Private Cloud has become one of the biggest stories of the previous year. However, that was not the scene at all earlier as Private Cloud used to be the perfect IT solution for a business to operate seamlessly. Self-managed private …

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