Video Marketing Generating Leads

How Does Video Marketing Help in Generating Leads?

Video marketing is becoming an indispensable part in B2B lead generation according to a survey in 2017. Web page Call-To-Actions (CTA), videos and live product demonstrations were most cited as the types of content producing a high volume of quality leads as per this survey. The grail of any marketing operation, in the long run, is to generate more leads and drive new sales. A video is far more engaging than a 700+ words document. I know many of you might be using video as a part of your marketing toolkit. But are you using to its fullest potential? Since … Continue Reading…

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10 Actionable Social Video Stats All Marketers Should Know in 2018

Nowadays, nobody can deny that video has already been crowned as the absolute king of content.  What is more, by 2019 video is expected to account for 80% of all global consumer Internet traffic. Social media certainly fuels this exponential growth with an increasing number of views on Facebook, Twitter, Instagram, and YouTube. Your brand can’t miss out on the opportunity to establish a meaningful conversation with your audience, to show your product’s unique features and build up brand awareness. In this article, we are going to list 10 essential social video stats and give actionable ideas to harness the … Continue Reading…

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5 Key Factors that Affect the Engagement of eCommerce Videos

ECommerce videos come in various shapes and sizes, but more often than not consist of demonstrations or how-to guides to generate sales for specific products, or marketing videos to promote an eCommerce website. Regardless of the form, they take, however, if you want your eCommerce videos to have an impact and successfully achieve their goals – you need them to be engaging. Although the engagement of eCommerce videos is a difficult metric to peg down and is influenced by numerous factors, there are five in particular that have a profound effect on it: 1. Video duration Viewers prefer shorter videos … Continue Reading…

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Make Your Own Explainer Video – It’s Not That Tough As You Think!

Explainer video rocks – well, at least the good ones do. These quick little snippets are like a frenzy of information, packed into a seemly simple little package. Done right, they can be wonders when it comes to boosting conversion rates, driving audience engagement, and building your brand. But that’s the thing – making a great explainer video, one that’s clean, straightforward, and entertaining enough to break through the constant online noise is anything but simple. That’s not to say it’s impossible, but there’s a lot more to creating explainer videos than simply flicking on your cell phone camera and … Continue Reading…

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Planning for Your First Product Video? Check These 7 Beautiful Examples!

We are in the modern era of high-speed internet and online streaming. Watching online videos are now an integral part of our life. We are not only streaming movies or favorite TV shows. We are also watching product reviews, tips, tutorials, how-to videos, news and every other thing that you can possibly imagine. At the current stage, video marketing is becoming the most essential part of online marketing strategies. If you are running a business (online or offline) and wish to promote your product or service to the mass of the people, you have to think about a promotional video. … Continue Reading…

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How to Embed your own Visual Content on your Website

These days, everyone has a website, but did you know that content with images is 90% more likely to be seen than pages without? With so much web content out there, it’s understandable that some 80% of sites are merely skimmed, but it’s often difficult to determine how to achieve that top 20%. What can you do to engage readers and ensure they stay on your site for that little bit longer? Visual content is essential when it comes to creating a successful user experience, so it’s important to make your website attractive and easy to navigate. It would be … Continue Reading…

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Animated Explainer Videos in your Online Marketing Strategy

A good video can express thousands of words and also engage visitors very easily. Instead of a written document, a visual presentation is always much more attractive and easy to sink into viewers mind. Along with the popularity of videos, the video marketing is now becoming a very effective strategy for online marketers.  And here it comes the importance of Animated Explainer Videos. An Animated Explainer Video can be your perfect idea to promote your business to the whole world. By this article, today we will know all about the Animated Explainer Videos and how we can implement it in … Continue Reading…