Analytics

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7 Effective Tips for Boosting the Competitiveness of Your Business

There is always uncertainty in the business landscape. Apart from disruptive economic conditions, companies will also need to watch out for new players in the field. Technology is making it easier for people to build their own startups, thereby creating a fast-paced environment in which veteran brands are hard-pressed to keep up and stand out. Regardless of the number of years you have been in business, there’s nothing to prepare you for young entrepreneurs who have fresh ideas and a …

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10 Best Free SEO Tools

Whether you are running an online business for yourself or managing digital marketing for someone else, there are essentially two options when it comes to SEO tools: free and paid. If you are willing to pay for the premium versions of many of these tools, you might want to also consider completely outsourcing this function altogether. If you want to take the budget-friendly option, and particularly if you are just starting, you likely want to consider many of the great …

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16 Best Free Website Analysis / Analytics Tools to Supercharge your SEO

Criticism or feedback is important in every field, in relationships, in jobs, or website performance, a response or feedback helps us to understand how can we improve and become better than before. This is what web analysis tools provide us with, an evaluation or assessment of how a website works and how it can be improved to give a seamless experience to its users. In simple words, we can say that web analysis is the data behind a website, and …

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How to Use Social Data Analytics to Launch a Successful Marketing Campaign?

Social media is here to stay for a while. And why not? There’s so much information it provides us with, and businesses draw great benefits from brand exposure they get on social media. The biggest advantage of being active on social media as a business is the abundance of social data and analytics. Using social media for marketing purposes doesn’t only mean getting more likes and shares. It’s also about boosting engagements and seeing what’s working for your business and …

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Business Tools For Which You May Be Over-Paying

Running a business is a lot of work. But thanks to the many different business tools out there, it has become a lot easier to manage. Instead of tracking invoices, payments, and spending manually, there’s a software that will do it all for you with little effort required on your part. Instead of having to adjust your marketing based on trial and error, there is analytics software that can tell you exactly how well something is performing. As great and …

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Why Are Website Analytics Important for Web Design, SEO & Marketing?

The idea of making use of website analytics can be intimidating, especially to first-time site owners. Data analysis just sounds menacing, especially if you don’t know what to expect. Lucky for us, website analytics are quite straightforward. With a little bit of self-education, it easy to interpret and leverage to our advantage. Whether you are a site owner and are curious about why you should start implementing a sound data-based approach to your strategy, or are getting your first site …

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Click Analytics: How to Grow Your ECommerce Site Using Click Analytics?

Launching an eCommerce website is just the beginning. You want to know if customers remain engaged or rather what actions they take on-site, and what products they click on while there. Granted, click analytics provides a solution to these concerns. And any other actions a visitor takes beyond that such as making a sale, viewing other products on your website is what converts a visitor into a customer, and this is termed a ‘conversion point’. Recommended for you: eCommerce Tips: 10 …

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10 Types of Charts & Diagrams for Better Project Management

The role of a project manager is quite critical in any organization. Even a little lack of coordination and communication can completely derail a project and hamper its overall projects. If you look at the rate of companies successfully running projects, you will be surprised to know that the number is quite low. Management of project involves the organization of resources, cost, time and quality so there are endless factors to focus on. A project needs to juggle between resources, …

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How to Do a SWOT Analysis for Your Small Business?

Running a business is not easy! From marketing and sales to the management of employees, there are endless things that require your attention. To run a successful business, it is important for the business owner to think strategically and have a vision. They need detailed business insights to create an effective business plan. Strategic business planning provides a roadmap to achieve your business goals. When it comes to business planning, thinking outside the box is necessary. The aim of every …

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7 Important SEO Metrics You Should Regularly Monitor

Life with Google is never static. Google keeps the pot boiling and keeps all SEO strategists on our toes. Every now and then, there are new changes in the algorithms that can affect your search rankings. The strategies which worked the previous year may be irrelevant the next. So how do you manage your SEO to deliver the best results? You can start by keeping track of the key SEO metrics. These site performance indicators will tell you what tactics …

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