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10 Types of Charts/Diagrams for Better Project Management

The role of a project manager is quite critical in any organization. Even a little lack of coordination and communication can completely derail a project and hamper its overall projects. If you look at the rate of companies successfully running projects, you will be surprised to know that the number is quite low. Management of project involves organization of resources, cost, time and quality so there are endless factors to focus on. A project needs to juggle between resources, deadlines, milestones, budget, potential risks and more. Keeping a tab on so many factors can be really nerve-wracking and it is … Continue Reading…

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How to Do a SWOT Analysis for Your Small Business?

Running a business is not easy! From marketing and sales to the management of employees, there are endless things that require your attention. To run a successful business, it is important for the business owner to think strategically and have a vision. They need detailed business insights to create an effective business plan. Strategic business planning provides a roadmap to achieve your business goals. When it comes to business planning, thinking outside the box is necessary. The aim of every business is to stand out from its competitors, increase customer base and sales. Increase in revenue results in an increase … Continue Reading…

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7 Important SEO Metrics You Should Regularly Monitor

Life with Google is never static. Google keeps the pot boiling and keeps all SEO strategists on our toes. Every now and then, there are new changes in the algorithms that can affect your search rankings. The strategies which worked the previous year may be irrelevant the next. So how do you manage your SEO to deliver the best results? You can start by keeping track of the key SEO metrics. These site performance indicators will tell you what tactics to tweak, what to add, and what to completely eliminate. So which important SEO metrics should you regularly monitor? Let’s … Continue Reading…

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5 Most Recommended Analytical Tools for Bloggers in 2018

In the blogging world, analytical tools are crucial for growing your online presence. By understanding your traffic’s behavior, you cannot only establish your performance goals, but you can also improve your user’s experience and your website’s traffic. These analytical tools help you monitor your website’s performance by offering you valuable insights regarding your blog visitors. You can see the pages they access, the buttons they click, the time they spend on your site, and so much more. With all this information at your fingertips, you’ll be able to lead your blog to unbelievable success. Well, in today’s article, we’re presenting … Continue Reading…

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7 Top-Rated Analysis Tools for Your Brick-and-Mortar Store

Brick-and-mortar stores use big data and analytics tools to maximize transactional value. Through data analysis, brick-and-mortar stores can learn more about their operational needs, financial performance, efficient or inefficient processes, customer behaviors, and more. Analytics tools use heat mapping, detect facial expressions, and closely monitor transactional data through POS analytics. You can define areas where customers spend the most time and understand their intrinsic reactions to your products. You’ll use the information to develop stronger marketing and merchandising strategies, make operations on the floor and in the warehouse more efficient, and better manage your supply chain inventory. Chain stores and … Continue Reading…

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New Web Design Tips You May Use to Lower Your Site Bounce Rate in 2017

Along with the content and marketing strategy, one of the core ingredients of the website success is a competent design. So you cannot rely on luck or just on your intuition when it comes to the design decisions. The best way is to learn from the mistakes of others, who by now through trials and errors figured out the essentials of design strategy. If you want to reduce a bounce rate of your website (and you want, of course!), the following tips will come in handy. Make it easy to find things The prime reason the users leave your website … Continue Reading…

Google-Analytics

6 Must-Know Google Analytics Strategies to Measure SEO Success

It is amazing how many people overlook such a great tool as Google Analytics. It is free to use, easy to understand, and provide some of the most valuable insights so to make someone understand how their business is going online. And yet, many businesses use it very poorly or don’t use it at all. But the truth is that if you start to bring it your tasks, Google Analytics can provide you with several insights about how to measure your SEO success. Their reports will allow you to know what is working or not just with a click look. … Continue Reading…

Social Media Marketing

Best Digital Marketing Channel for your Business

Digital marketing has emerged as a new tool for business promotion and growth. As the technology evolves, the traditional way of marketing has become obsolete. The use of computer system and mobile devices has drastically increased in the last decade, forcing businesses to promote and sell their products on the internet.  Still, traditional print and media advertising is somehow effective but if you look statistically, digital marketing can save up to 62% of promotion cost.  What adds to the popularity of digital marketing is the fact that it is quite flexible and effective. However, like any other method of marketing, … Continue Reading…

Google-Analytics

Remarketing with Google Analytics – Tips & Tricks

Remarketing campaigns are essential for most (if not all) advertisers. Your goal is those users who already know you, and you aim to help them become your future customers by providing a better web experience on your website. If you are now convinced how beneficial Remarketing can be we will take a deeper look at how to create your campaigns. We are going to use Google Analytics to create lists and organize the data that it is available to use, for example, time spent on page, location, technology and more. The essential part is that these lists will help us … Continue Reading…

Google-Analytics

Google Analytics – Track your Business & Website Traffic

Google Analytics is the tool which offers the insight about the visitors’ activity on your website. It is a tool which is available free of cost and is suitable for both small and big businesses. This tool lets you know, how many visitors have viewed your site. It helps you to measure the overall traffic to your website and hence will help you to take necessary steps for improving your online marketing strategies. This tool can also be used in real time and most of the companies use this to track the record of visitors. This tool can provide you … Continue Reading…