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Boost your Mobile App Revenue – 3 Steps to Make More Money

There are many app developers and business startups out there who are so focused on their ideas and design development that they forget a very important ingredient for any app-related money-making recipe: developing a solid monetization strategy. If your main goal is to make money off your app (and even if it isn’t, you have to admit – getting paid for your creativity and good ideas is always a nice plus), you need to come up with a solid and realistic monetization strategy. While the best and cheapest way to increase your revenue is to let your users do it … Continue Reading…

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Google Started Development of AdWords System for the Mobile Advertiser

In order to help consumers and marketers succeed in a world that is highly dependent on mobile technology, Google has made some innovations in its AdWords platform. The big reveal was made at the Google Performance Summit in May where they introduced new innovations for advertisements that are more suited to a mobile-first world. The upgrades are available for advertisers and aim at providing them – Let’s see how these new innovations might help advertisers provide mobile users with richer ad experiences. Text Ads are now expanded As of July, PPC marketers can now run expanded text ads. Ads would … Continue Reading…

Understanding Facebook Marketing

6 Simple Rules to Maximize Facebook Advertising Campaigns

Facebook has successfully proved itself as the social media King and billions of its active users have made it an excellent advertisement platform for advertisers and marketers. Facebook, which turned out to be the biggest rival of Google ads, has introduced various advertisement features ensuring big returns on investment. Undoubtedly, Facebook’s advertisement features are very flexible and friendly but many online marketers failed to understand how to get most out of it. It simply means you just need to understand basic principles to maximize your Facebook ad campaigns. Here are some rules to streamline your Facebook Advertising Campaigns: Rule 1: … Continue Reading…

Paid Content Advertising

How to Make your Content Reach a Larger Audience Using Paid Content

Paid Content Distribution: You’ve probably heard the phrase and have even implemented paid ads on various platforms. However, you’re lost as to all the tools you could be using. Even more, you want more engagement from your readership and more ROI. In this article are a few tools and tips and tricks to help get you going and to expand your readership. Growing Opportunities: The meteoric rise of the social networking sites like Facebook, Twitter, Instagram and the likes in the last 5 years or so have successfully brought down the long-standing Google monopoly on internet advertising. Marketers are no … Continue Reading…

6 Actionable Online Advertising Strategies to Drive Shoppers to your Store

6 Actionable Online Advertising Strategies to Drive Shoppers to your Store

Driving sales to the online store is never a difficult one by performing some tactics that boost up the sales. If you are not well versed with the basic knowledge regarding the integration of your website and business strategies, then it will highly difficult to stand up in this competitive world. Apart from this, it is not only enough to bring visitors to your landing page; it is must to turn that traffic into customers. There are ample of ways to enhance the conversions, let’s have a brief look at it. 1. Exploit Social Media Social Media seems to be … Continue Reading…

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4 Ways to Create Backup Funds for your eCommerce Business

Every business needs capital to get off the ground, but they also need a consistent influx of money to stay afloat, to grow, and even just to have on hand in case of slow times or some type of emergency. For the small business owner, these funds often come from their own pocket, checkbook or savings account. Such funds can also come in the form of personal loans, credit cards, or family loans. But when the money starts to wear thin and profits are not yet enough to give the business the boom that it needs, where else can you … Continue Reading…