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Why Outdoor Advertising Via LED Screens Gained So Much Popularity?

As a newer and innovative technology being regularly introduced, promotion and branding techniques adopted by businesses are changing at a rapid rate. The newest form of advertising is ‘Outdoor LED Displays’. These are the display screens which are dynamic in nature and are generally used in the place of traditional billboards. The display screen is generally preferred due to the fact that it is a onetime investment after which the users will be competent to customize it every time they … Continue Reading…

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How to Market Your Brand – The Trends to Follow in 2018

If you’re looking to market your brand in 2018, good news! You no longer need to spend a large percentage of your budget on paper-based advertising or TV advertisements. In 2018, it’s easier than ever to market your brand. Due to advancements in consumer data collection online, businesses can now profile their customers and target their marketing strategies to the right audience at the touch of a button. However, although marketing and getting access to the right clientele is easier … Continue Reading…

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5 Tips for Balancing Website Ad Revenue with User Experience

There is a common notion that having more traffic can lead to more advertisement revenue. To some extent, this does hold true, but at the same time, it must also be mentioned here that there are undoubtedly other ways too for maximizing the ad revenue. Sites having a constant flow of visitors can go along with a technique that is popularly known as ad revenue optimization. With this process, any CPC, CPA or any other kind of advertisement exchange can … Continue Reading…

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Video Game Advertising – The New Approach to Digital Marketing

Flight Pilot Simulator, Tap Titans, Mutilate A Doll 2 Game, Angry Birds 2 and Bee Brilliant. You must have heard about these and more. They are some of the latest and most interesting games available today. What should interest you more is that your clients and those you haven’t met are currently using them. And here you are wondering what your next marketing strategy is. The Mutilate a Doll 2 Game, otherwise known as “the MAD game”, for instance, was … Continue Reading…

Four Bygone Technological Trends that Happened in this Decade

How Digital Signage is Affecting the Print Industry

Digital signs are turning into the flashy wave of the future. With the ability to combine text, images, and videos, many retailers are turning to the more flexible and versatile option when engaging with customers through advertisements and sale signs. While this may save money and time and create more engaging content, the switch from print to digital has had an interesting effect on the print industry. This has caused the print industry to get more creative to keep its … Continue Reading…

Advertising is a Must

Use PPC to Excel in Today’s Era of Competitiveness

Today, almost every business wants to grow its online presence, to build a strong reputation among its potential customers. Nowadays, more and more companies are saying goodbye to the offline wallet-killer marketing techniques. The traditional marketing method to gain customers such as adverting via banner, Television advertisement, and print media advertisement, are beyond the reach of small companies. But, thanks to the internet, many startups have cemented their places in the 21st century of competition. The time has come: Of … Continue Reading…

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The Role of Facebook Behind the Rise of Donald Trump as President

A few months ago, when the campaigning for the presidential election was going on across the states, Mark Zuckerberg shared some thoughts that indicated he doesn’t like the newly elected president Donald Trump. He said, In fact, he was so much against the concept of deporting the immigrants and building the wall at Mexico border that he clearly stated, Zuckerberg loves freedom of speech Seeing such remarks, you may say that Mark is truly a liberal person. He may want a … Continue Reading…

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Boost your Mobile App Revenue – 3 Steps to Make More Money

There are many app developers and business startups out there who are so focused on their ideas and design development that they forget a very important ingredient for any app-related money-making recipe: developing a solid monetization strategy. If your main goal is to make money off your app (and even if it isn’t, you have to admit – getting paid for your creativity and good ideas is always a nice plus), you need to come up with a solid and … Continue Reading…

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Google Started Development of AdWords System for the Mobile Advertiser

In order to help consumers and marketers succeed in a world that is highly dependent on mobile technology, Google has made some innovations in its AdWords platform. The big reveal was made at the Google Performance Summit in May where they introduced new innovations for advertisements that are more suited to a mobile-first world. The upgrades are available for advertisers and aim at providing them – Let’s see how these new innovations might help advertisers provide mobile users with richer … Continue Reading…

Understanding Facebook Marketing

6 Simple Rules to Maximize Facebook Advertising Campaigns

Facebook has successfully proved itself as the social media King and billions of its active users have made it an excellent advertisement platform for advertisers and marketers. Facebook, which turned out to be the biggest rival of Google ads, has introduced various advertisement features ensuring big returns on investment. Undoubtedly, Facebook’s advertisement features are very flexible and friendly but many online marketers failed to understand how to get most out of it. It simply means you just need to understand … Continue Reading…