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How to Use Twitter, Facebook & Instagram in Your Online Advertising Campaign?

Social media marketing is considered as the most effective tool for businesses to reach their targeted customers. If you are not using social media platforms in your online advertising campaign then you are missing out on a significant amount of business. Running an advertising campaign on social media channels such as Facebook, Instagram and Twitter will help you to drive leads and generate sales. Here we have listed some useful tactics that will help you to get the best out of your advertising campaign on social media channels. Use of Twitter in your online advertising campaign To run an advertising … Continue Reading…

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How to Boost Online Advertising Success in 2020?

The online advertising industry can be overwhelming. There are a lot of platforms and tools that can be used to advertise your business. However, choosing the right platforms is the key to the success of your advertising campaign. According to Heap, search engines have the highest conversion rate (8.2%) followed by Facebook (4.7%) and Instagram (3.1%). However, choosing the right platform alone won’t help you make your online advertising campaign a success. Let’s have a look at other factors that can boost the success of your online advertising campaigns in 2020. 1. Create Compelling Ads That Encourages Engagement People who … Continue Reading…

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Podcast Advertising: Your Quick-Start Guide to Understand It Perfectly

Podcast advertising is a great tool that allows companies and solopreneurs to get a return on reaching audiences that love listening to audio snippets in their car, during their commute, or at any other point in time. However, starting your own podcast advertising journey requires a big investment in content creation, and certainly a bigger one in proper training and education. We want to help you kickstart your podcast advertising venture, so you’ll find all the necessary information to understand what podcasting is all about and why people love it that much. Creating audio content that entices users on a … Continue Reading…

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How to Develop a Fruitful PPC Strategy That Wins?

The thin line between PPC success and failure is your PPC strategy or lack of the same thereof. Here are a few actionable tips to create a good strategy. 65% percent of customers will click on Google ads when they are shopping online. Bad news content bloggers… this is why ads have been showing in the top three positions on Google. This also explains why every marketer wants a piece of the pie that is PPC (wiki). However, without a good PPC strategy, you will not gain traction and in fact, the guy who chose to go for SEO can beat … Continue Reading…

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How Does Print Advertising Look in 2019?

Physical newspaper and magazine subscriptions have dwindled significantly in recent years, thanks to the internet. Why would you pay for paper news when you can access all the articles and details, you’d ever want from a device in your pocket? When it comes to marketing, this presents new challenges and has many marketers questioning the future of print advertising. The Current State of Print Advertising Print mediums have been declining steadily for the last 30 years. Newspaper decline is a chief contributor to print advertising reduction. This industry used to hold the majority of advertising dollars. In 1994, weekday print … Continue Reading…

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8 Excellent Tips for PPC Advertising You May Not Know!

As its name would imply, Pay-per-click or PPC advertising, is a form of search engine marketing where advertisers pay according to the number of times their ad is clicked on. When using a PPC model, advertisers can bid to have their ad appear on the search results page when someone searches for a specific keyword that is related to their business’s offerings. This model of search engine marketing allows businesses to gain traffic to their sites by paying for it, instead of earning it organically. Major search engines each offer their own program for PPC. The most popular of these … Continue Reading…

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10 Important Benefits of Digital Signage Advertisement on Cab Car

Digital signage appears everywhere, from commercial spaces to hotel lobbies. You can even find them in places as unlikely as zoos and botanical gardens and even on cars now. They are an excellent tool wherever information needs to be communicated quickly and efficiently. At the heart of every business is the aspiration to grow and have success. A company can achieve this goal by taking advantage of the current era of digital technology. For example, a company may use a customizable digital signage system on car wraps to increase customer engagement, improve brand reputation, and improve internal and external communication … Continue Reading…

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Why Outdoor Advertising Via LED Screens Gained So Much Popularity?

As a newer and innovative technology being regularly introduced, promotion and branding techniques adopted by businesses are changing at a rapid rate. The newest form of advertising is ‘Outdoor LED Displays’. These are the display screens which are dynamic in nature and are generally used in the place of traditional billboards. The display screen is generally preferred due to the fact that it is a onetime investment after which the users will be competent to customize it every time they come up with something new to the showcase. This option of advertising is a popular and viable option at present … Continue Reading…

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How to Market Your Brand – The Trends to Follow in 2018

If you’re looking to market your brand in 2018, good news! You no longer need to spend a large percentage of your budget on paper-based advertising or TV advertisements. In 2018, it’s easier than ever to market your brand. Due to advancements in consumer data collection online, businesses can now profile their customers and target their marketing strategies to the right audience at the touch of a button. However, although marketing and getting access to the right clientele is easier than ever, it also means that it’s even more important to be promoting your brands values and maintaining a good … Continue Reading…

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5 Tips for Balancing Website Ad Revenue with User Experience

There is a common notion that having more traffic can lead to more advertisement revenue. To some extent, this does hold true, but at the same time, it must also be mentioned here that there are undoubtedly other ways too for maximizing the ad revenue. Sites having a constant flow of visitors can go along with a technique that is popularly known as ad revenue optimization. With this process, any CPC, CPA or any other kind of advertisement exchange can work phenomenally to get more ad revenue from a site. It is essential that the user experience for a website … Continue Reading…