Advertisements

youtube-website-online-streaming-video-marketing

Unique Tips to Incorporate YouTube Ads in Your Marketing Strategy

YouTube is one of the most valuable platforms with vast and influential targeting capabilities. The second-most popular website after Google, YouTube draws around 2 billion visitors a month. This platform is great for driving engagement and creating market value. It is a great marketing channel and gives users low-friction conversions. However, brand advertising on YouTube is not an easy feat. Creating YouTube Ads for your intended audience is an art and it takes a lot to become an artist. Looking …

Continue Reading…

youtube-app-ipad-video-watch-entertainment-enjoy

YouTube Mid-Roll Ad Breaks are Now Available in Shorter Videos

Tired of viewing the extended clips and bloating content at the end of the video? Fret not like the new mid-roll ad break policy by YouTube has got you covered. Gone are those days when long videos used to enjoy the ad benefits the most. With the introduction of the YouTube Monetization policy, tables have now been turned and shorter videos are all set to reap the advantages. Don’t get surprised if you soon start observing that publisher’s videos are …

Continue Reading…

advertising-online-marketing-desk-business-promotion

Matching Your Online Ad Campaign with Right Ad Formats: A Guide

Online advertising is a fickle beast. Whilst it’s true that the fruits of adopting an online advertising strategy are now starting to rival, and indeed in some cases overshoot, other forms of promotion for your business, this is only really the case if you know precisely what you are doing. Advertising online is as easy as it is difficult. By this, we mean that the act of promoting a company, business or item, via online platforms is quite literally a …

Continue Reading…

SEMrush vs Ubersuggest: Which Tool is Better for Your Keyword Research?

SEMrush vs Ubersuggest: Which Tool is Better for Your Keyword Research?

What’s the first thing that comes to your mind when you have to do research, find keywords, and spy on your competitors? A keyword research tool, right? The two leading keyword research tools include SEMrush and Ubersuggest. It gets difficult to find and select the best keyword research tool that will make your life easier and offers you tons of features at a reasonable cost. If you aren’t sure what tool to go for, this SEMrush vs Ubersuggest article will …

Continue Reading…

robotic-cyborg-future-automation

Best 5 Automation Tools for Google PPC Ads You May Try

Automation is the key to success. Whether you are in the manufacturing industry or in the sales industry, the rule does not change. The rule is that the more you are able to automate your system, the more you can guarantee success. Online marketing is not exempted from this rule. There are so many aspects of selling your products, your keywords, or your ads that need automation. This is also known as the rule of leverage. The System of Leverage Imagine …

Continue Reading…

social-media-networking-marketing-advertising-data

Applying Big Data to Advantage Your Social Media Advertising

The use of Big Data is increasingly widespread in companies. The large volume of user data offered by the internet, makes brands have the personalization of messages within their reach and offer the potential customer exactly what they are looking for, at the most appropriate time, throughout their passage through the Marketing Funnel. One of the challenges of Big Data is to understand what is relevant to extract appropriate insights and knowledge, without ‘noise’ or distractions. This understanding and understanding …

Continue Reading…

social-media-facebook-twitter-instagram-promotion-advertising-marketing

How to Use Twitter, Facebook & Instagram in Your Online Advertising Campaign?

Social media marketing is considered as the most effective tool for businesses to reach their targeted customers. If you are not using social media platforms in your online advertising campaign then you are missing out on a significant amount of business. Running an advertising campaign on social media channels such as Facebook, Instagram and Twitter will help you to drive leads and generate sales. Here we have listed some useful tactics that will help you to get the best out …

Continue Reading…

announcement-attention-alert-marketing-advertisement-promotion

How to Boost Online Advertising Success in 2020?

The online advertising industry can be overwhelming. There are a lot of platforms and tools that can be used to advertise your business. However, choosing the right platforms is the key to the success of your advertising campaign. According to Heap, search engines have the highest conversion rate (8.2%) followed by Facebook (4.7%) and Instagram (3.1%). However, choosing the right platform alone won’t help you make your online advertising campaign a success. Let’s have a look at other factors that …

Continue Reading…

podcast-advertising-quick-start-guide

Podcast Advertising: Your Quick-Start Guide to Understand It Perfectly

Podcast advertising is a great tool that allows companies and solopreneurs to get a return on reaching audiences that love listening to audio snippets in their car, during their commute, or at any other point in time. However, starting your own podcast advertising journey requires a big investment in content creation, and certainly a bigger one in proper training and education. We want to help you kickstart your podcast advertising venture, so you’ll find all the necessary information to understand …

Continue Reading…

PPC-Strategy-Pay-Per-Click-Advertising

How to Develop a Fruitful PPC Strategy That Wins?

The thin line between PPC success and failure is your PPC strategy or lack of the same thereof. Here are a few actionable tips to create a good strategy. 65% percent of customers will click on Google ads when they are shopping online. Bad news content bloggers… this is why ads have been showing in the top three positions on Google. This also explains why every marketer wants a piece of the pie that is PPC (wiki). However, without a good …

Continue Reading…