Sustainable Personal Care Brand Wild Enhances Online Strategy with Hookflash
Wild, a personal care brand distinguished by its innovative refillable deodorants, has appointed agency Hookflash to oversee its search engine optimization (SEO) efforts, aiming to enhance its digital footprint.
This strategic partnership, formed after a rigorous three-way pitch process, envisions Hookflash developing a contemporary SEO strategy and refining the brand’s website to fuel continued expansion.
Established in 2020 and acquired by Unilever in April 2023, Wild seeks to cement its reputation as a rapidly growing and transformative presence while diversifying its product offerings.
The SEO strategy will prioritize customer engagement at every juncture of their decision-making process, particularly amid swiftly changing search behaviors.
In addition to traditional organic search metrics and on-site conversions, the initiative aims to enhance Wild’s visibility as consumers navigate the marketplace for sustainable deodorants and body care items.
This comprehensive approach will involve leveraging essential SEO components—content and technical optimizations—while also targeting long-tail queries utilized by users on platforms like Reddit and TikTok.
Becca Lennard, Wild’s ecommerce manager, remarked, Our commitment to disrupting the disposable culture within personal care, alongside creating high-quality, convenient products from sustainable ingredients, resonates strongly with our customers.
As a digital-first brand, we require a partner adept in broad digital optimization, ensuring prospective customers can discover us and enjoy a refined experience on our website.
“Hookflash recognizes the necessity of a data-driven and unified SEO strategy, aspiring to boost our search rankings while adapting to the evolving landscape of search technology and AI to facilitate our growth trajectory and entry into new product categories.”
Co-founded in January 2023 by Oliver Walker, Dan Jennings, Marc Warren, and Nicole Storey, Hookflash amalgamates expertise in digital analytics, experimentation, and SEO.
This collective aims to furnish organizations with customer insights and foster revenue growth for notable clients, including Barbour, Clarion Events, Lovat Parks, Ooni, Staysure, Tala, and XP Factory.
Oliver Walker, managing director of Hookflash, stated, Wild represents an exhilarating, data-centric brand that is digitally dynamic. The brand enjoys robust community engagement, resulting in substantial traffic. The next step involves nurturing this community by capitalizing on the growing interest and trends surrounding natural deodorants.
“Wild sought a nimble and adaptable partner, equipped with deep expertise in foundational SEO principles and advanced skills in large language models, to enhance their website experience. This collaboration aligns perfectly with our ethos and objectives.”
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Source link: Decisionmarketing.co.uk.
