SEOUL, South Korea, Dec. 15, 2025 /PRNewswire/ — The Coder, a trailblazer in deep-tech innovation specializing in imperceptible digital security codes, has announced the formation of a joint venture (JV) in Taiwan, signifying a pivotal advancement in its global footprint.
This strategic initiative is propelled by an increasing demand from international brands for cutting-edge anti-counterfeiting and supply-chain authentication solutions.
The Coder’s distinctive technology integrates an invisible, camera-readable code into a plethora of material surfaces—including paper, plastic, leather, and metal—utilizing standard printing, laser engraving, molding, or pressing apparatuses.
This code remains hidden to the naked eye, yet is readily accessible through smartphones and standard digital devices, facilitating swift verification without necessitating novel hardware or extensive alterations to existing workflows.
“Our technology furnishes global brands with a remarkably secure and practical mechanism for product authentication and the prevention of unauthorized distribution,” remarked Haeng-Woon Park, CEO of The Coder.
“In contrast to RFID or NFC tags, our invisible codes are impossible to clone or eliminate, thereby affording a more formidable layer of defense.”
JV Strategy to Accelerate Market Entry
Amid increasing interest from sectors such as cosmetics, pharmaceuticals, electronics, and luxury goods, The Coder strategically chose Taiwan as its inaugural international base, leveraging its robust ties to European luxury brands and the high-value footwear manufacturing ecosystem in Southeast Asia.
To expedite market penetration and mitigate operational risks, The Coder embraced a JV-based approach, collaborating with Taiwanese manufacturer MINZ.
The endeavor also garnered assistance from Korea’s Ministry of Science and ICT, along with the Global Digital Innovation Network (GDIN), which facilitated legal, administrative, and business development aspects.
The joint venture is projected to finalize its setup by year-end and commence operations on January 1.
Global Growth Platform Built Through the Taiwan JV
The Taiwan joint venture will serve as The Coder’s cornerstone for scaling diverse global initiatives. The initial emphasis will be on aiding international brands in the adoption of invisible code-based authentication, where demand continues to surge, particularly within the luxury and high-value product segments.
Beyond authentication, the joint venture is poised to navigate The Coder into novel regulatory and industrial markets. With the European Union advancing its Digital Product Passport (DPP) framework,
The Coder is poised to offer manufacturers a secure avenue for tracking product origins, material composition, and sustainability metrics throughout the supply chain.
Furthermore, the JV is set to bolster expansion efforts into the burgeoning Chinese security market and act as a springboard for broader growth initiatives across Indonesia, Turkey, India, and Pakistan commencing in 2025.
These markets are expected to provide substantial opportunities given their prominence as global manufacturing and consumer hubs, establishing a robust foundation for The Coder’s long-term international scaling.
Source link: Finance.yahoo.com.
