B2B Media Brand Data Center Dynamics Sees Remarkable Turnover Growth
B2B media entity Data Center Dynamics has reported a staggering 175% increase in annual turnover, surpassing £11 million since 2020, largely propelled by the recent surge in artificial intelligence (AI) investments.
Founded in 2001, DCD initially served as an industry directory and events organizer focusing on the “digital infrastructure of the internet.”
Over the years, the platform has evolved to cover various aspects of data infrastructure, from funding to design to operational management, as articulated by editor-in-chief Sebastian Moss.
The scope of data centers has undergone a monumental transformation, expanding far beyond previous definitions.
Content generation is pivoting away from traditional AI models, acknowledging the proliferation of related publications, and is increasingly centered on how data centers are effectively powered, managed, and cooled.
Headquartered in the UK, Data Center Dynamics Ltd employs American English in its publications, owing to the United States’ historical significance in the data center sector. The company has been under the ownership of InfraXmedia since 2022.
InfraXmedia also owns event organizations such as Data Center Nation and Yotta Events, and expanded its portfolio further with the acquisition of SDX Central in 2025.
COVID-19 Catalyzed Exponential Growth
The onset of the COVID-19 pandemic acted as a catalyst for DCD’s remarkable surge in website traffic and revenue, coinciding with investors pivoting towards technology-oriented stocks.
“There was literally only one safe place to put money into, and that’s data centers,” remarked Moss.
This newfound investment fervor sparked a significant wave of data center construction and invited a host of newcomers to the industry, including investors and non-industry individuals eager to comprehend the mechanics of digital communication platforms such as Zoom. DCD became their go-to resource for insights.
With two decades of experience, DCD earned the trust of its new audience, prompting an expansion into digital events and an increase in staff, which empowered the company to experience phenomenal growth.
Just as business operations began to stabilize in the post-pandemic era, the AI boom took center stage.
“The big distinction was, during COVID, it was merely about needing more data centers, whereas the AI boom signaled a requirement for data centers that are fundamentally innovative,” stated Moss.
Referring to ongoing advancements in chip technology and the shift from air cooling to liquid cooling systems, Moss remarked, “This new paradigm demands specialized reporting.”
Today, DCD asserts it is the leading publication within the digital infrastructure sphere by traffic, recording nine consecutive years of double-digit increases in page views, which are projected to hit 22.5 million in 2025.
In the fiscal year concluding December 2024, Data Center Dynamics Ltd reported a turnover of £11.2 million, up from £8.8 million in 2023, as per filings with Companies House. Adjusted EBITDA stood at £2.2 million.
Revenue breakdown reveals that £5.6 million stemmed from the US, £4.6 million from the EMEA region, £531,000 from Asia, and £122,000 from Spain and Latin America.
Three-quarters of the total revenue is derived from what DCD refers to as a “sales enablement platform,” encompassing events, while the remaining quarter comes from training services and marketing efforts, described internally as “workforce development,” which includes white paper sales, sponsorships, and advertising across newsletters and print media. By 2026, parent company InfraXmedia anticipates achieving £50 million in turnover.
The platform remains accessible free of charge, but readers are encouraged to register for downloading white papers, effectively converting these reports into lead-generation tools for paying clients.
DCD employed 65 staff members in 2024, an increase from 51 in the previous year, and expects to reach a total headcount of 150 globally. Notably, 18 individuals specialize in publishing and editorial roles, with various expert positions filled in recent years.
“We’ve been able to attract specialists in areas such as chips, energy, and telecommunications, enriching our expertise,” Moss highlighted.
The daily output of stories has surged from three a decade ago to 23 today, yet the growth in traffic has outpaced this increase in content production, according to Moss.
“A smaller team must prioritize quality and subsequently scale quantity without compromising that quality,” he asserted.
Each article undergoes rigorous vetting before publication, further ensuring content integrity.
DCD’s growth trajectory stands in stark contrast to the significant cutbacks seen in technology journalism during 2025; prominent entities like Techcrunch withdrew from the UK and European markets, while CNET reduced its workforce substantially.
“Finding a niche and executing exceptionally well in that space breeds audience loyalty,” Moss maintained. “Many tech publications faltered during the AI inflection point because they failed to adapt.”
DCD’s adaptability included leveraging alternative platforms like LinkedIn for sponsored webinars, ensuring sustained audience engagement even amidst fluctuations in site traffic.
Engaging in discourse around “the value of journalism” is perceived as pivotal, particularly as individuals are sometimes quantified as mere statistical units in larger corporations.
“Selecting a timely topic can be paramount; after all, one could be running a publication about chimney sweeping in an era devoid of chimneys,” quipped Moss.
Counteracting ChatGPT Apprehensions
While many publishers express concern over AI engines citing their content to the detriment of clickthroughs, DCD reports an increase in traffic that stems from such references by ChatGPT.
In contrast to entertainment-oriented queries that prompt AI-generated overviews for platforms like the Daily Mail, infrastructure experts are less inclined to rely on AI-generated content, safeguarding themselves from potential inaccuracies.
“When dealing with a liquid cooling solution, I’d rather engage with a comprehensive 45-minute webinar than a mere set of bullet points,” Moss stated.
By framing feature articles around tangible experiences, such as site visits, DCD aims to create physical narratives that resist replication by AI systems. Notably, the company once sent a feature article to the moon aboard a SpaceX rocket.
“We are open to being featured across AI platforms, provided they source us,” Moss mentioned. “Our responsibility is to ensure that when they do, visitors find richer content than what they might encounter through an AI overview.”
Readership Considered ‘Too Valuable’ for Premature Paywall Implementation
DCD offers its editorial content free of charge, supported by a comprehensive suite of resources, including seven newsletters that collectively boast 128,000 subscribers, a quarterly print magazine, digital and physical supplements, a bi-weekly podcast, award ceremonies, and webinars.
The company aspires to introduce a registration wall with additional web developers and an “intelligence analyst division.” However, Moss asserts that achieving the highest readership remains too invaluable to compromise for a hasty paywall strategy.
For the foreseeable future, editorial content will remain freely accessible, although specific digital supplements may become data-gated. Market sales insights will transition to a subscription model.
For instance, internal analyses indicated rising interest in liquid cooling prior to its market manifestation, highlighting a monetizable avenue through reports, as noted by Moss.
DCD also aims to recruit an investment reporter, buoyed by the anticipated sector growth following OpenAI’s $1.4 trillion commitment to data centers over the next five to six years, disclosed in November.
“Given the capital expenditure commitments from major corporations for the coming year, I’m not unduly concerned about this fiscal year,” Moss remarked, emphasizing that even should the “AI bubble” burst, DCD remains strategically positioned for long-term stability as a well-established entity.
Source link: Pressgazette.co.uk.
