Sandie Hawkins Appointed CEO of TalkShopLive
LOS ANGELES, Dec. 11, 2025 /PRNewswire/ — TalkShopLive®, a prominent livestream commerce and shoppable video platform, has appointed Sandie Hawkins as its new Chief Executive Officer.
This strategic decision reflects the company’s ambition to enhance its technological capabilities and distribution network amid the burgeoning trend of live shopping across both the retail and entertainment sectors.
Hawkins has a robust background in the e-commerce realm, having recently led TikTok’s U.S. e-commerce division. There, she orchestrated product strategy, operational growth, and revenue enhancement during a phase of remarkable platform expansion.
Her leadership was instrumental in the rollout of TikTok Shop and its live shopping initiatives in North America, steering market development and retailer engagement as the platform ventured into interactive commerce.
Prior to this, she managed TikTok’s Global Business Solutions sector in North America, overseeing advertising and monetization across pivotal industries, including retail, media, and consumer brands.
In her new role, Hawkins aims to propel TalkShopLive’s long-term growth trajectory, placing significant emphasis on product innovation, expanded distribution, and deeper collaboration with retailers and publishers.
Co-Founder Bryan Moore will transition from CEO to Executive Chairman, dedicating his efforts to forging strategic partnerships across media, retail, and talent sectors.
TalkShopLive has garnered accolades as one of Fast Company’s Most Innovative Companies and secured a position on the 2025 Inc. 5000 list of the fastest-growing private enterprises in the United States.
The platform has successfully partnered with major retailers, including Walmart and Amazon, while notable media giants like Condé Nast and NBCUniversal have integrated TalkShopLive to facilitate shoppable video across their channels.
Renowned talents such as Oprah Winfrey, Martha Stewart, Kenny Chesney, and Sabrina Carpenter have harnessed the platform to market an array of products—from books and music to housewares and beauty items—demonstrating its expanding influence at the convergence of commerce, entertainment, and media.
“Sandie is the ideal CEO with the requisite experience at the perfect juncture for TalkShopLive,” stated Moore. Her vision has long impressed me.
She comprehends the synergy between content and commerce with unparalleled clarity. Her leadership will invigorate the future of this company, and I am eager to see where she will steer TalkShopLive next.
Hawkins remarked, TalkShopLive has created the most versatile and widely adopted shoppable video platform.
With live shopping revolutionizing the methods by which consumers discover and purchase goods, the company is uniquely positioned to shape the future of commerce through its robust relationships with retailers, creators, and media partners. The future of shopping is undeniably live.
TalkShopLive’s patented embeddable video player enables the distribution of livestream and asynchronous shoppable content across retailer websites, publisher networks, creator channels, and social media platforms, enhancing reach and conversion without necessitating platform migration.
The company continues to experience escalating adoption among enterprise partners as consumers increasingly engage with interactive retail modalities.
The organization has received backing from Spero Ventures, Raine Ventures, and Progress Ventures.
Founded in 2018 by siblings Bryan and Tina Moore, TalkShopLive serves as a livestream social commerce platform characterized by unrestricted content distribution.
Through its innovative multi-embed point of sale technology, TalkShopLive ensures that video content remains shoppable wherever it is disseminated by users.
The TSL platform empowers scalable solutions for major retailers, such as Walmart, Amazon, and Best Buy, as well as trusted media and social networks, including Meta, NBCUniversal, and MSN.
Esteemed figures such as Oprah Winfrey, Robert Downey Jr., and Paul McCartney turn to TalkShopLive for solutions in video commerce that drive successful product and book launches, providing exclusive offers for their fanbases.
By seamlessly integrating user experiences with proprietary technology, TalkShopLive consistently delivers commendable results across various consumer categories, including books, music, beauty products, and housewares.
Source link: Au.finance.yahoo.com.
