SHOPLINE and Goodie Nation Forge Strategic Partnership to Empower Underserved Entrepreneurs
This collaboration encompasses Demo Day events, monthly roundtables, and customized business assistance tailored for high-potential consumer brands.
Los Angeles, August 28, 2025 – SHOPLINE, a preeminent global commerce Software-as-a-Service (SaaS) provider catering to over 600,000 merchants internationally, has unveiled a strategic alliance with Goodie Nation, a national nonprofit organization committed to bridging the Relationship Gap for diverse and purpose-driven founders.
This initiative aims to create new avenues for historically marginalized entrepreneurs in the Consumer Electronics, Consumer Packaged Goods (CPG), and Home & Garden sectors by offering personalized mentorship, brand empowerment, and SHOPLINE-facilitated programming.
As part of this partnership, Goodie Nation will incorporate SHOPLINE’s e-commerce framework into its post-accelerator ecosystem, equipping founders with technical support, market-entry analytics, and access to SHOPLINE’s comprehensive commerce suite. Noteworthy program highlights include:
- Virtual E-commerce Demo Day: A platform at the program’s conclusion for founders to pitch investors, partners, and customers.
- Monthly Virtual Roundtables: A series running through 2025, co-hosted by SHOPLINE, that connects founders, agency leaders, and SHOPLINE experts for pivotal discussions on commerce development and innovation.
Comprehensive Access to SHOPLINE’s Tools: Inclusive of omnichannel marketing, analytics, and fulfillment capabilities. - Tailored Business Support: Involving mentorship, brand strategy, and technical facilitation for selected founders.
“Visionary concepts demand more than mere funding; they require substantial guidance and tailored assistance through mentorship and sector-specific expertise,” remarked Christopher Yang, Co-president of SHOPLINE.
“Our collaboration with Goodie Nation allows us to fulfill this essential role, empowering mission-driven entrepreneurs to construct, launch, and expand their ventures confidently within today’s consumer-centric retail landscape.”
Goodie Nation operates as a relationship accelerator that connects corporate entities to a carefully curated network of promising founders who have either reached or are approaching product-market fit. Distinct from traditional accelerator programs that frequently relinquish equity, Goodie Nation offers sustainable, high-accountability support that typically extends beyond the inaugural year of a company’s lifecycle.
With an established history of leading grant-oriented founder initiatives in partnership with entities such as Lenovo, Microsoft, and Intel, Goodie Nation leverages this expertise to bolster emerging brands selected for this initiative.
“SHOPLINE’s unwavering dedication to dismantling barriers for ambitious brands aligns impeccably with our model of enduring, high-accountability guidance,” stated Joey Womack, Founder/CEO of Goodie Nation. “Together, we are not merely fast-tracking commerce; we are accelerating equity and empowering a new wave of consumer innovators to flourish.”
In addition to their collaborative programming, SHOPLINE will also sponsor two major initiatives spearheaded by Goodie Nation in 2025:
- Intentionally Good Summit Episode IV: The nonprofit’s flagship annual conference is scheduled for this fall.
- TAP Forward 2025 Cohort: An accelerator initiative dedicated to fostering agency growth.
This partnership reinforces SHOPLINE’s overarching mission to enable and empower the forthcoming generation of diverse retail innovators while boosting gross merchandise volume (GMV) and merchant success across North America and beyond.
About Goodie Nation
Goodie Nation is a nonprofit organization striving to close the Relationship Gap that hampers the success of diverse and purpose-driven founders and agencies. Through warm introductions, mentorship, mental wellness support, and robust peer networks, Goodie Nation assists startups led by Black, Latinx, women, and women entrepreneurs in accessing capital, clientele, and a strong communal framework.
With a national presence and strategic corporate partnerships, Goodie Nation has supported over 2,100 founders and facilitated in excess of 13,000 warm introductions, unlocking more than $75 million in both financial and social capital.
About SHOPLINE
Founded in 2013, SHOPLINE has established itself as a global leader in commerce Software-as-a-Service (SaaS), empowering brands and retailers to develop, launch, and scale their operations worldwide. SHOPLINE provides an integrated platform that offers merchants solutions such as e-commerce, point of sale (POS), social commerce, omni-channel marketing, and B2B management.
The platform also enables brands to craft customized integrations and distinctive shopping experiences through its open architecture, extensive application programming interfaces (APIs), and vast global partner ecosystem.
SHOPLINE’s headquarters are located in Singapore, employing over 2,000 individuals across the globe. For more information, visit www.shopline.com. Connect with us on LinkedIn.
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