U.S. Small Business Administration Champions Small Business Saturday
WASHINGTON, Nov. 25, 2025 (GLOBE NEWSWIRE) — The U.S. Small Business Administration (SBA) is calling on Americans to bolster local economies this holiday season by participating in Small Business Saturday on November 29th.
This initiative, pioneered by American Express, has catalyzed over $220 billion in revenue for independent retailers, dining establishments, and service-oriented enterprises since its inception in 2010.
“As the nation rebounds from a peak inflation rate not seen in four decades, now is the quintessential moment to support local vendors,” stated SBA Administrator Kelly Loeffler.
Small enterprises account for half of the private sector workforce and contribute nearly half of the national GDP. Engaging in Small Business Saturday means investing in the very workers and innovators who invigorate our communities.
This festive season, we implore every American to unite with us in endorsing the small businesses that fortify our nation’s economy.
Since 2011, Small Business Saturday has been co-sponsored by the SBA, signifying a crucial shopping occasion for the 36 million small businesses—representing 99% of all business entities in the United States—that employ approximately half of the private sector workforce and contribute significantly to GDP.
Surveys by American Express reveal that small business owners anticipate around 20% of their annual revenue will stem from transactions on this special day. In 2024, local merchants garnered an estimated $22 billion during Small Business Saturday alone.
For further insights on the SBA’s promotion of Small Business Saturday, kindly visit sba.gov/Saturday.
*The spending statistic referenced is an aggregation of average expenditures reported by consumers shopping small during Small Business Saturday, derived from surveys commissioned by American Express since 2012.
This figure does not reflect actual transaction receipts or spending data from American Express Card members. Surveys were carried out online among a nationally representative adult sample from the U.S., with projections based on current Census estimates.
**The American Express Shop Small Impact Study encompassed two national surveys conducted by Teneo at the behest of American Express, one targeting consumers and the other focusing on small business owners.
The latter survey involved 500 small business owners and managers in the U.S. from September 29 to October 8, 2025. Respondent businesses were required to have a physical presence in specific industries, including arts, retail, hospitality, or personal services.
***The American Express 2024 Small Business Saturday Consumer Insights Survey was conducted by Teneo with a representative sample of 2,601 U.S. adults aged 18 and older.
The survey was conducted anonymously via email invitations and collected self-reported data, which lacks actual transaction receipts or sales data from Small Business Saturday.
Projections derived from the current U.S. Census estimates of the adult population, aged 18 and over. The spending figure is based on self-reporting and does not indicate actual sales.
Cosponsorship Authorization #25-35-C. The SBA’s involvement in this cosponsored activity does not imply endorsement of any cosponsor’s views, opinions, products, or services. All SBA programs and services are accessible to the public on a nondiscriminatory basis.
The U.S. Small Business Administration is pivotal in fulfilling the American dream of entrepreneurship.
As the principal advocate for small enterprises at the federal level, the SBA equips job creators with the essential resources and support needed to initiate, expand, or recover their businesses following disasters.
The organization delivers services through a vast network of field offices and alliances with public and private entities. For additional information, visit www.sba.gov.
Source link: Sg.finance.yahoo.com.
