Growth Projections for the Saudi Arabia Personal Grooming Market
ResearchAndMarkets.com has unveiled a comprehensive report titled “Saudi Arabia Personal Grooming Market, By Region, Competition, Forecast & Opportunities, 2020-2030F”.
The personal grooming segment in Saudi Arabia is projected to escalate from a valuation of USD 1.05 billion in 2024 to approximately USD 2.23 billion by the year 2030, marking a compound annual growth rate (CAGR) of 13.38%.
This expansion is attributed to multiple driving forces, notably increased disposable incomes that empower consumers to invest in premium grooming products.
A significant demographic factor is the rising youth population, notably among millennials and Gen Z, who exhibit a heightened awareness of personal appearance and hygiene.
The influence of social media and global beauty influencers significantly impacts consumer preferences, while urbanization alongside exposure to international lifestyles has transformed grooming habits for both genders.
Additionally, the influx of global brands and the surge in e-commerce have broadened consumer access to diverse product ranges, further propelling market growth and diversification.
Key Market Drivers
Accelerated Workforce Growth: The formidable growth of the workforce in Saudi Arabia serves as a crucial catalyst for the personal grooming market.
From 2016 to 2021, the Kingdom led G20 nations in workforce expansion, witnessing a 1.7% increase in male participation coupled with a notable 5.5% rise among females.
This demographic evolution, spurred by Vision 2030, has not only bolstered economic diversification but has also heightened disposable incomes, particularly for burgeoning professionals.
As women increasingly enter the labor market, their enhanced purchasing power drives demand for superior grooming products tailored to their specific needs.
Simultaneously, shifting cultural paradigms encourage men to invest in personal care, equating grooming with professional advancement and social confidence.
The proliferation of e-commerce platforms has further facilitated access to an extensive range of products, catering to a tech-savvy, urban demographic. Collectively, these elements underscore the substantial influence of the expanding workforce on the evolution of Saudi Arabia’s personal grooming sector.
Key Market Challenges
Rigorous Regulatory Framework: Stringent regulatory standards pose a formidable challenge within Saudi Arabia’s personal grooming landscape. The Saudi Food and Drug Authority (SFDA) enforces exhaustive regulations governing the registration, labeling, testing, and marketing of cosmetics and personal care items.
Companies are mandated to comply with extensive guidelines related to ingredient safety, halal certification, and product efficacy, leading to protracted approval processes and additional compliance expenditures.
Such regulatory hurdles can postpone product launches, particularly for international brands unfamiliar with local stipulations. Non-compliance may result in fines, product recalls, or market prohibition, thereby jeopardizing brand reputation and undermining consumer trust.
Importers also face obstacles in navigating customs processes and securing essential licenses, complicating supply chains.
While these regulations aim to safeguard consumer interests and ensure product integrity, they inherently create substantial entry barriers for smaller or new enterprises, limiting innovation and retarding diversification in Saudi Arabia’s personal grooming market.
Key Market Trends
Digital Innovation and E-commerce Proliferation: The digital transformation, coupled with a meteoric rise in e-commerce, is fundamentally altering the dynamics of the personal grooming market in Saudi Arabia.
Projections indicate that by 2024, the e-commerce sector will generate an impressive USD 16.53 billion in revenue. High internet penetration rates alongside a youthful, tech-engaged demographic have solidified online shopping as a favorable option for consumers.
E-commerce platforms have simplified access to an extensive array of grooming products, ranging from skincare to haircare, often enhanced with personalized recommendations and curated shopping experiences.
Traditional retail brands increasingly adopt digital strategies, merging e-commerce with brick-and-mortar stores to create a cohesive omnichannel experience.
This paradigm also empowers smaller and niche brands to connect with consumers more efficiently, circumventing conventional retail channels.
The ascent of online shopping platforms and the burgeoning use of mobile applications for procurement continue to enrich convenience, fostering further market expansion.
Notable Market Players
- Koninklijke Philips N.V.
- Panasonic Marketing Middle East & Africa FZE
- The Procter & Gamble Company
- Western International Group Ltd.
- Conair LLC
- Dyson Group
- Wahl Clipper Corporation
- Ikonic World
- Alan Truman
- Universal Corporation Ltd.
Scope of the Report
This report categorically segments the Saudi Arabia Personal Grooming Market as follows:
By Product Type:
- Female (Hair Dryer, Hair Straighteners, Hair Curler, Trimmers & Shavers)
- Male (Shavers, Trimmers)
By End User:
- Individual Customer
- Institutional Customer
By Distribution Channel:
- Multi-branded Electronic Stores
- Exclusive Brand Stores
- Supermarkets/Hypermarkets
- Online Retail
- Institutional Sales
By Region:
- Eastern
- Western
- Northern & Central
- Southern
Report Attributes
| Report Attribute | Details |
| No. of Pages | 82 |
| Forecast Period | 2024-2030 |
| Estimated Market Value in 2024 | USD 1.05 Billion |
| Forecasted Market Value by 2030 | USD 2.23 Billion |
| CAGR | 13.3% |
| Regions Covered | Saudi Arabia |
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