Samsung Ad Critiques iPhone for Lacking Foldable Tech and AI Features

Samsung Ad Ridicules iPhone for Its Absence of Foldable Technology and AI Features

Samsung Launches Riveting Ad Campaign Targeting Apple

Samsung has unveiled a provocative advertisement entitled “A Real Upgrade,” explicitly aimed at Apple’s iPhone, spotlighting its purported deficiencies in artificial intelligence and foldable technology.

This campaign starkly contrasts Samsung’s Galaxy AI and Google’s Gemini with the functionalities currently offered by iPhones.

The advertisement features a man adeptly utilizing a Galaxy Z Fold 7 alongside Galaxy AI to digitally overlay a shirt onto a self-portrait. In stark contrast, an iPhone user is depicted fumbling with a napkin and a leaf in an awkward attempt to achieve the same effect.

This narrative serves to underscore the advanced capabilities inherent in Samsung devices while insinuating that Apple’s offerings fall short.

Furthermore, the commercial underscores the notable absence of a foldable iPhone within Apple’s product array. A particular scene captures the iPhone user’s surprise, prompting the question, “Did you just unfold that?”

This dialogue highlights the novelty of foldable technology, suggesting that it remains an unfamiliar concept for users entrenched in the Apple ecosystem, according to Samsung’s marketing strategy. Samsung is strategically harnessing the buzz generated around its foldable devices.

From “no shirt” to “new shirt” with #GalaxyAI on #GalaxyZFold7.
Unfold what’s possible: https://t.co/I3fOJvDBYH pic.twitter.com/1HTRb5Jrsz
— Samsung Mobile US (@SamsungMobileUS) August 25, 2025

Reports indicate that Apple is actively pursuing the development of a foldable iPhone, with potential availability next year. Simultaneously, the tech giant is enhancing both Siri and the Apple Intelligence platform in a bid to fulfill its aspirational capabilities, although various developmental challenges remain.

The advent of a foldable iPhone and advancements in Apple’s AI may necessitate a recalibration of Samsung’s marketing strategies to contend effectively with tangible innovations from Apple in these domains.

A person works at a desk with a computer keyboard, sketching a diagram labeled "Marketing Strategy" with connected terms like Planning, Management, Social Media, and Optimization Process.

This marketing initiative aligns with a concerted effort by Samsung and Google to accentuate the perceived technological superiority of their devices over those of Apple. Google has recently rolled out the “BestPhonesForever” campaign, while Samsung has long exploited opportunities to highlight its product features in comparison to Apple’s during the launch of new devices.

The latest advertisement continues Samsung’s trend of directly addressing what it perceives as technological deficiencies within Apple’s offerings.

Featured image credit

Source link: Dataconomy.com.

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