On January 15, Replit, the AI-powered coding platform, introduced a groundbreaking tool that allows individuals to create fully functional iOS applications simply by using plain English descriptions, thereby eliminating the need for extensive programming expertise.
This innovative feature permits users to seamlessly integrate databases, implement authentication, activate notifications, and explore monetization strategies, all while facilitating direct submission to Apple’s App Store with minimal friction.
The announcement, elaborated upon during a live interview with CEO Amjad Masad, emerges in the context of a burgeoning trend known as “vibe coding,” where natural language prompts yield deployable software solutions.
Masad, who co-founded Replit and was instrumental in the development of React Native during his tenure at Meta, characterized the launch as a “full circle moment.”
The tool, based on React Native and Expo, adeptly manages platform-specific APIs, such as Apple’s location services and push notifications, which have historically posed challenges for AI solutions.
“AI has significantly influenced desktop and web software, yet mobile has remained a complex frontier,” Masad stated during his discussion with CNBC’s Deirdre Bosa. Replit further simplifies the often arduous App Store review process, managing to approve submissions within a matter of one to two days.
This release coincides with the viral rise of Anthropic’s Claude Co-work, which has ignited an influx of non-technical users venturing into app development.
In a demonstration by CNBC host Jared Dorsa, he showcased the creation of “Market Bling,” a dashboard that tracks trillion-dollar market capitalization milestones adorned with confetti animations, alongside the “Evadometer,” a tool analyzing executive evasiveness during earnings calls, all accomplished through Replit and Claude Co-work.
Mobile Breakthrough Reshapes App Creation
Replit’s Mobile Apps feature not only generates code but also establishes backend services and prepares binaries for iOS and, soon, Android deployment.
Posts on X from Replit illustrate integrations with OpenAI, Apple Maps, and Twilio, ensuring that apps can be fully operational right from the outset.
“Your mobile applications can achieve complete functionality from day one,” the company highlighted on X.
Analysts observe that this development democratizes a marketplace traditionally dominated by professional developers.
An article in WebProNews elucidates how the tool transforms user prompts into deployable applications via React Native and Expo, effectively streamlining the processes of prototyping, testing, and submission while advocating for human oversight in complex compliance scenarios.
Enhancing this endeavor, Google announced a partnership with Replit in December, augmenting their Google Cloud usage and incorporating Gemini models to target enterprise AI coding, as reported by CNBC.
Software Incumbents Face Existential Pressure
The public software sector has encountered turbulence in 2026, with investors expressing concerns that AI may undermine traditional competitive advantages.
Masad foresees a reduction in the number of publicly traded software firms over the next five years, asserting, “Companies that adapt to incorporate agents and evolve into platforms for agents will endure and prosper.”
He cites firms like Zillow and Duolingo, which leverage Replit for swift iteration, unimpeded by shortages in engineering talent.
Salesforce, despite its rebranding to “Agent Force,” is perceived as an anti-AI alternative in the market. Box CEO Aaron Levy articulated on CNBC that vibe coding is suited for specific edge cases rather than foundational systems.
Masad contends that Replit comprehensively manages security, privacy, authentication, and database concerns, differentiating it from simple code generators. A recent white paper from Replit elaborates on the significance of AI-generated code scanning to prevent data leaks.
Holden Span, managing partner at Thoma Bravo, cautioned in the Financial Times that AI startups relying solely on foundational models may lack sustainable defensibility.
Masad rebuts this, highlighting Replit’s decade-long investment in infrastructure—such as a scalable file system for sandboxed “time travel” reversion—which distinguishes it from newer entrants in the field.
Valuation Soars Amid Funding Frenzy
Replit is poised to conclude a $400 million funding round, achieving a valuation of $9 billion, as reported by Tech Funding News, placing it in direct competition with OpenAI and Cursor.
Earlier speculation valued the company at $3 billion, as mentioned by The Standard. Despite the demands of computing power, gross margins remain positive, according to Masad.
As reported by Business Insider, CEOs are increasingly using vibe coding for prototypes, liberating them from reliance on engineers. “Product managers may indeed emerge as some of the most adept vibe coders,” remarked Replit’s CEO in the interview.
VentureBeat quoted Masad asserting that the future of software lies in “agents all the way down,” with Replit agents capable of constructing applications in merely 15 minutes.
The evolution of Replit’s free tier, announced on X, includes daily AI usage and publishing capabilities, garnering 810,000 views. This consumer-centric approach starkly contrasts with the enterprise-heavy focus of its competitors.
Decentralized Innovation Wave
Masad envisions a wave of decentralization: “We are on the brink of a proliferation of novel ideas and entrepreneurs emerging globally.”
Vertical CRMs tailored for private equity are emerging on Replit, presenting a challenge to Salesforce within smaller market segments. Enterprises are constructing automation solutions atop established platforms, he notes.
In terms of career guidance for youth, specialists in machine learning or hardware will continue to be indispensable. However, everyday coding is transitioning towards product development that does not necessitate formal degrees.
“Everyone has ideas… until now, they were unable to bring them to fruition,” Masad shared. Replit has begun recruiting vibe coders to develop internal tools that outperform market alternatives.
Critics express concerns about “slop” overwhelming app stores. Masad compares this phenomenon to the early days of YouTube: decentralization fosters the emergence of innovative aesthetics and media, thereby nurturing entrepreneurship amidst a decline in new business formation within the U.S.
Enterprise Adoption Accelerates
Verizon executives are opting for Replit demos over traditional slide presentations, according to LinkedIn. A media firm case study demonstrated the transition from expensive software solutions, reallocating savings towards Gen Z-driven AI innovations. Masad perceives potential net job growth in creative roles, despite a stagnation in hiring within big tech companies.
Replit’s multi-model strategy—featuring Claude for coding, Gemini for search, and OpenAI for reviews—successfully mitigates the issue of vendor lock-in.
The incorporation of Anthropic’s Opus has catalyzed the coding revolution, while Chinese models like DeepSeek present emerging competition.
Masad frames infrastructure as a “public benefit,” reminiscent of the dot-com era’s fiber optics that facilitated the rise of Facebook
Speculation of an IPO is gaining momentum, with bankers initiating interest in Replit following its presentation on CNBC.
With a workforce of 150, it boasts an efficient operation while contemplating the public benefit for retail investors. Masad confidently asserts that the addressable market is “the largest ever.”
Model Wars and Compute Realities
Concerns regarding token burn linger, yet anticipated efficiency improvements—such as the forthcoming DeepSeek coder—offer hope. Replit’s sandbox environment mitigates costly errors, unlike local installations of Claude.
Collaborations with Expo alleviate cross-platform challenges that Jordan Walke and Masad innovated at Facebook.
Sentiment on X is abuzz; Replit’s teaser for mobile development attracted millions of views, with creators exploring health data and location plugins. CNBC captured live coverage as enthusiasm for Claude Co-work surged.

The Replit Agents podcast featuring Matt Turck discusses the transformative power of AI in software development, from early challenges to the potential futures of agents.
As vibe coding matures, Masad’s ambitious vision positions Replit as a comprehensive enabler, potentially redefining the landscape of who constructs—and controls—the future of software.
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