The Australia-based software platform, already utilized by brands like Strong Pilates and F45, will focus on American boutique studios, big-box gyms, and franchise networks
Recovr, an AI-driven member engagement platform hailing from Australia, has successfully secured around $1 million in seed funding, spearheaded by JWW Capital and investor Jordan Walsh.
This innovative tech company intends to allocate the capital toward its ambitious entrance into the U.S. market by 2026, aiming to integrate its behavior-driven AI platform within boutique studios, large gym chains, and franchise networks.
The recent influx of funding follows a remarkable growth trajectory in Australia, where the number of gyms employing Recovr’s platform surged by 322% within the past six months. In this period, Recovr has supported notable operators such as Strong Pilates, BFT, F45 Training, and numerous independent gyms.
The founding duo, Nick Hunter and Josh Oliver, bring a wealth of experience within the industry: Hunter operates the Australia-based gym REVEL Unley, while Oliver previously served as the chief technology officer for F45.
“We are not outsiders speculating on what studios require,” Oliver remarked. “We have intimately experienced these challenges within Pilates, strength studios, and expansive franchise settings. Recovr embodies the solution we yearned for while managing operations on a large scale.”
Recovr is addressing the pervasive issue of member retention faced by fitness providers, with an emphasis on proactive rather than merely reactive strategies.
Utilizing AI-powered behavioral intelligence, the platform identifies early changes in engagement, forecasts which members may require extra support, and automates personalized communication on a grand scale.
“Individuals do not vanish overnight; their behaviors evolve gradually,” Hunter explained. “Our AI captures these signals early on. This funding will empower us to extend that capability into considerably larger markets.”
Jordan Walsh, founder of JWW Capital, remarked that Recovr “positions itself at the convergence of two burgeoning global sectors: fitness and AI.”
“Their success in Australia illustrates the immense potential for international expansion,” Walsh continued. “The team has crafted a tool that the industry truly requires, and we are eager to support their preparations for the U.S. market.”
Considering the widespread nature of the challenges Recovr aims to tackle, alongside the rising prominence of AI, the company anticipates a tripling of its annual recurring revenue within the forthcoming year.
“The challenges remain constant across geographies,” Hunter asserted. “U.S. studios grapple with identical blind spots. Our expansion merely reflects the universal necessity for our solution.”
Source link: Athletechnews.com.
