Innovative Companies Embrace Profound’s New No-Code Automation Platform
Among the early adopters of this no-code automation platform are industry leaders such as Plaid, Stripe, Deel, and MongoDB, who are utilizing it to develop content workflows and AEO reports.
NEW YORK, Dec. 11, 2025 /PRNewswire/ — Profound, a premier AI marketing platform that aids businesses in managing their presence within AI frameworks like ChatGPT, has announced the public beta release of Workflows.
This groundbreaking AI solution addresses a pressing dilemma for contemporary brands: scaling the production of high-quality, human-like content through AI technology.
As Answer Engines become the primary mode of information discovery for consumers, marketers are compelled to enhance their understanding of brand visibility across these emergent channels.
Historically, the journey from insight to actionable strategy has necessitated the cumbersome task of integrating multiple disparate data sources, often resulting in extensive time investments for crafting content tailored for algorithmic consumption.
Profound Workflows consolidates these fragmented processes into a centralized hub, equipping marketers with the tools necessary to amplify their brand’s presence.
James Cadwallader, Co-founder and CEO of Profound, articulated the challenge, stating, “The issue we aim to resolve is that marketers desire to leverage AI for content creation but are understandably apprehensive about generating ‘AI slop’.
Our belief is that the caliber of AI-driven marketing is predominantly influenced by the context provided to these systems.
The more substantive the context, the more impressive the output. Profound possesses unparalleled real-world data and insights regarding AI content preferences, empowering brands to translate that context into reliable, high-quality marketing on a large scale.”
Harnessing the Industry’s Preeminent AEO Data Infrastructure
Differentiating itself from generic automation tools, Profound Workflows is built upon the company’s robust AEO framework, boasting the largest repository of genuine user prompts, extensive AI visibility, citation analytics, and proprietary optimization models.
This seamless integration guarantees that each automated task is rooted in verifiable performance metrics.
Furthermore, Profound Workflows enables marketers to consolidate data from various sources, synthesize insights, conduct in-depth research, extract insights from top-performing pages, generate content briefs, orchestrate approval processes, publish directly to their CMS, and automatically monitor performance.
Sarah Shaffer, an Organic Growth Specialist at Plaid, commented, At Plaid, we are perpetually exploring avenues to enhance our organic growth strategy and align AEO best practices to better serve our customer base.
Profound Workflows has facilitated a thoughtful integration of AI search into our content optimization efforts.
Addressing the Measurement Challenge in AI Marketing
The disconnection between data analytics and content production can hinder teams in assessing the effectiveness of their initiatives in terms of visibility and brand perception within AI-generated responses.
Profound Workflows offers a deep integration with AI Agent traffic analytics, allowing marketers real-time insights into their strategies’ performance, while the underlying optimization algorithms advance automatically.
This cycle of continuous improvement enables marketers to focus on strategic planning rather than operational coordination.
Fiona Erickson, SEO Lead at MongoDB, remarked, “Profound Workflows opens the door to remarkable automation possibilities, allowing our subject matter experts to concentrate on innovative tasks that genuinely require human oversight.”
Currently, Workflows has been launched in public beta and is accessible to all enterprise clients of Profound.
AI is now the gateway to every business interaction. As people shift from traditional search to asking AI, Profound emerges as a modern marketing platform used by countless leaders worldwide.
It assists companies in understanding and steering perceptions of their brand across AI platforms while empowering teams to produce AI-optimized content that bolsters brand recognition.
Endorsed by industry pioneers such as Figma, Ramp, MongoDB, Chime, and U.S. Bank, Profound equips marketers with the essential tools to navigate a future where AI agents govern discovery. Master the zero-click internet with Profound.
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