Transformative Partnership Announced Between Palantir and Stagwell Inc.
EXCLUSIVE: In a pioneering move, Palantir Technologies, a leader in artificial intelligence, has aligned with global marketing powerhouse Stagwell Inc. to unveil an innovative AI-driven marketing platform designed specifically for clients.
This advanced platform integrates Palantir’s Foundry with Code and Theory’s sophisticated orchestration software, as well as Stagwell’s proprietary solutions provided via The Marketing Cloud.
Mark Penn, chairman and CEO of Stagwell Inc., relayed to FOX Business that the inception of this collaborative platform stemmed from a dialogue with Palantir’s CEO, Alex Karp, about constructing a suite of marketing tools enhanced by AI, ultimately solidifying their partnership.
“We both strategized on harnessing Stagwell’s data alongside third-party sources and first-party client data to forge a versatile AI model,” Penn remarked. He referred to this endeavor as “the holy grail of marketing.”
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“We’ve always aspired to identify potential customers—even those likely to purchase an umbrella during imminent rain—and launch tailored marketing initiatives,” he expressed.
This AI-centric platform seeks to empower intricate teams in the design and execution of large-scale marketing programs. It further incorporates Stagwell’s innovative differential privacy technology to safeguard user data.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| STGW | STAGWELL INC | 5.62 | +0.81 | +16.84% |
| PLTR | PALANTIR TECHNOLOGIES INC. | 175.05 | -12.85 | -6.84% |
“What we are bestowing to our clients transcends mere operation; it empowers them to manage the system internally and integrate it into their organizations,” Penn articulated.
“For marketers, we aspire to deliver a tool that can be utilized by store managers or local operators to optimize their marketing initiatives via AI.”
“They will easily pose questions in plain language and receive insights about target demographics,” he added.
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Kevin Kawasaki, global head of business development at Palantir, revealed to FOX Business that recent months have witnessed “extraordinary advancements” in AI model capabilities, capable of managing workloads without reliance on human-generated code, which has expedited the development of AI-based tools.
“The proficiency required to utilize our product is significantly diminished, allowing individuals with specialized domain knowledge to accelerate their ideas into reality,” Kawasaki remarked.
“Today, unlike a year ago, the technology landscape enables swift delivery of AI-first products,” he continued. “Moreover, it surpasses the traditional software as a service paradigm through our AI platform.”
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Stagwell CEO Mark Penn noted that the AI platform crafted with Palantir is now being introduced to clients.
Kawasaki illustrated that two businesses in similar sectors, such as hospitality, could receive completely distinct AI products tailored to their unique data interaction needs.
“The agility with which I can customize technology to enhance human efficiency or corporate efficacy is crucial,” Kawasaki emphasized.
He also mentioned that the traditional approach to developing bespoke software involved extensive timelines for understanding scope, purpose, market testing, and refinement. In contrast, the AI model facilitates immediate delivery of tailored solutions.
Source link: Foxbusiness.com.
