Mivi Enters Smartphone Market with the Launch of Mivi One 5G
Mivi, an Indian consumer technology brand, has made its foray into the smartphone arena with the unveiling of the Mivi One 5G.
Tailored for individuals who prioritize consistent performance and enduring battery life, the Mivi One amalgamates the Snapdragon 4 Gen 2 mobile platform with a robust 50MP dual-camera setup, a substantial 6000mAh battery, and a streamlined Android experience.
- Powered by a 4nm Snapdragon 4 Gen 2 mobile platform, Mivi One aims to deliver performance-driven 5G capability at a sub-₹15,000 price point.
- The device features a 6000mAh battery, a dual-camera system, Pure Android 16, and Mivi Super Call functionality, all tailored to the daily usage patterns of consumers.
- Available configurations include 4GB, 6GB, and 8GB RAM variants, each with 128GB of storage, exclusively on Flipkart.
Marketed as “Pretty Powerful,” Mivi One artfully blends an expressive design with dependable performance.
It aims to capture the interest of young, value-oriented consumers in search of a versatile smartphone suitable for streaming, photography, social media engagement, gaming, and multitasking.
The Mivi One 5G will be accessible on Flipkart throughout India, with the inaugural sale slated for midnight on October 8, 2026.
The smartphone will be priced at INR 14,999 for the 4GB + 128GB model, INR 15,999 for the 6GB + 128GB variant, and INR 16,999 for the 8GB + 128GB configuration.
However, consumers can seize limited-time offers during the Big Billion Day sale, with prices starting at ₹11,999* for the 4GB+128GB model, ₹12,999* for the 6GB+128GB model, and ₹13,999* for the 8GB+128GB model.
The final pricing reflects both markdowns and bank offers available on the platform. Five alluring color options will be offered: Blue, Pink, Green, Burgundy, and Navy Blue.
- 4GB + 128GB: Original Price: ₹14,999 | Special BBD Price: ₹11,999* (Includes ₹1,000 Bank Offer)
- 6GB + 128GB: Original Price: ₹15,999 | Special BBD Price: ₹13,499* (Includes ₹1,500 Bank Offer)
- 8GB + 128GB: Original Price: ₹16,999 | Special BBD Price: ₹14,999* (Includes ₹1,500 Bank Offer)
Jio customers can take advantage of several enticing offers upon purchasing the Mivi One 5G:
- A Canva Pro subscription valued at ₹4,000 for 12 months, applicable to every active Jio-registered mobile number.
- One month of complimentary Hotstar Mobile + Hollywood access.
- Free 18-month Pro Plan of Google Gemini alongside 5,000 GB of Google Cloud storage.
- Additional 50GB of Jio AI Cloud Storage.
Commenting on this pivotal launch, Viswanadh Kandula, Co-founder of Mivi, remarked, The introduction of our smartphone marks a significant milestone in Mivi’s evolution as a notable consumer technology brand.
With Mivi One, we aim to intertwine our commitment to thoughtful design, reliable technology, and quality in a device central to consumers’ everyday lives.
Himanshu Tandon, Chief Business Officer at Mivi, explained further, “With Mivi One, our goal was to engineer a smartphone reflecting how users engage with their devices in contemporary life.
Elements such as performance, battery life, camera quality, software, and design synergistically enhance the user experience.
Opting for Snapdragon was a logical choice, given its established performance and efficiency. ‘Pretty Powerful’ embodies this philosophy. Moreover, we’ve infused our audio acumen into Mivi One through Mivi ClearTalk, distinctly setting it apart in the market.”
Saurabh Arora, Business Head – Mobile, Compute, and XR at Qualcomm India, added, “It’s promising to see a domestic brand like Mivi penetrate the smartphone market, thereby bolstering innovation within India’s technology landscape and broadening consumer choices.
Mivi One 5G underscores a commitment to delivering essential features such as reliable performance and enduring connectivity. It embodies dependable and responsive functionalities, all powered by the Snapdragon 4 Gen 2 Mobile Platform.”
A Smartphone Built for Everyday Demands
In today’s fast-paced environment, smartphones are expected to seamlessly transition between multifarious tasks.
Daily usage can encompass music streaming, social media browsing, video conferencing, gaming, consumption of digital content, and multitasking across various apps.
To fulfill these evolving demands, Mivi One 5G is equipped with the Snapdragon 4 Gen 2 5G Mobile Platform, fabricated on a 4nm architecture.
This chipset is engineered for efficient performance and smooth multitasking while maintaining reliable 5G connectivity and optimizing power consumption.
Its AnTuTu score of approximately 490,000 ensures that Mivi One can handle everyday tasks, entertainment, and gaming effortlessly.
Enduring Power for the Entire Day
For many, smartphones are an indispensable companion, from morning notifications to late-night scrolls.
Mivi One boasts a formidable 6000mAh battery, empowering users to engage in their activities without incessantly worrying about recharging.
With 18W PD 2.0 charging capabilities, the device integrates seamlessly into a lifestyle characterized by constant connectivity.
Engineered for Everyday Photography
The majority of mobile photographs are captured in spontaneous moments rather than orchestrated setups—during casual conversations, outdoor activities, family gatherings, or spontaneous outings.
Mivi One is designed to facilitate these everyday photography scenarios, featuring a 50MP primary camera with PDAF, a secondary rear camera, and an 8MP front camera.
This versatile setup is suitable for casual captures, portraits, video calls, and content for social media.
Refined Display in a Slim, Resilient Design
Mivi One features a 6.745-inch HD+ In-Cell display with a 90Hz refresh rate, ensuring fluid movement during various interactions.
Accompanied by a 2.5D cover glass and a waterdrop notch, the display augments the overall immersive experience for content consumption and entertainment.
Exhibiting a slender body of 9.15mm and weighing 210g, the device incorporates a 2.5D PMMA back and a front cover constructed from injection-molded aluminum-titanium alloy.
Additionally, the smartphone is fortified with IP64 protection, providing defense against dust and splashes for enhanced everyday usability.
Mivi’s Acoustic Expertise, Enhanced for Smartphone Communication
Recognizing that phone calls often occur in less-than-ideal acoustic environments, Mivi has integrated Mivi ClearTalk, powered by the Mivi Neural Voice Engine.
This technology filters the user’s voice from extraneous noise such as traffic, wind, and chatter, ensuring crystal-clear communication for the recipient.
A Pure Android Experience, Unencumbered
For enthusiasts of uncluttered smartphone interfaces, Mivi One operates on Pure Android 16, devoid of superfluous bloatware.
Users are guaranteed updates extending to Android 18, assuring a sleek software experience while keeping the device perpetually up to date.
Mivi One is accompanied by a one-year warranty at no extra cost, backed by Mivi’s extensive network of over 500 service centers across India.
Customers can enjoy free pick-up and drop services across 19,000+ pin codes, with a turnaround time between 7 and 10 days, depending on their location.
Furthermore, the company offers a seven-day replacement policy under its “Replaced, not repaired” commitment, along with user-friendly support through the Mivi Care+ app.
Manufactured in India, Mivi One signifies the company’s inaugural venture into the smartphone sector. This launch arrives as Mivi embarks on its second decade, expanding its reach beyond its established audio division.
The company aspires to engineer India’s first indigenously crafted smartphone within the ensuing 12 months while enhancing its capabilities in smartphone design, engineering, and production in India.
Source link: Indiasnews.net.
