Indian Tablet PC Market Displays Modest Growth in 2025
According to a report by Counterpoint Research, the tablet PC market in India experienced a year-on-year growth of 2% in 2025. Samsung emerged as the market leader, while both Apple and Acer noted declines in their shipment figures.
Anshika Jain, principal analyst at Counterpoint Research, highlighted a discernible shift towards premium products within India’s tablet marketplace.
“The price bracket of ₹30,000-₹40,000 has become the fastest-growing segment, showcasing a nearly sevenfold increase in shipments. This surge indicates a burgeoning consumer appetite for higher-performance devices,” remarked Jain.
Samsung’s sales within the Indian tablet sector increased by 15% year-on-year, propelling its market share to 31% in 2025, a notable rise from the 27% it recorded in 2024.
“Samsung maintained its leadership status in 2025, primarily supported by the Galaxy Tab A9 series in the first three quarters, transitioning to the successor A11 series in Q4, thus reinforcing its dominance in the ₹15,000-₹30,000 segment and bolstering its premium presence through the Galaxy Tab S line,” the report noted.
Following Samsung, Apple captured a market share of 20% in 2025, despite facing a 2% decline on a year-over-year basis.
Apple secured its second place with the iPad (2025) 128GB Wi-Fi variant serving as a pivotal product within the ₹30,000-₹40,000 segment, markedly influencing the market’s premium dynamics in the latter half of 2025.
The iPad Pro series notably accelerated the adoption of OLED technology, reinforcing Apple’s stature in the high-performance domain, stated the report.
Lenovo achieved a market share of 15%, experiencing a 24% growth in supplies, while Xiaomi claimed 11% with a remarkable 74% increase in shipments.
Conversely, Acer faced a 50% decline in supplies, leading its market share to plummet from 21% in 2024 to 10% in 2025. The year also signified a pivotal moment for the tablet manufacturing landscape in India, as per the report.
“Exports surpassed one million units, a significant increase from negligible levels in previous years, primarily driven by Samsung and Lenovo, targeting the U.S. and key European markets.
Simultaneously, domestic production constituted 50% of annual shipments, reflecting a rapid localization trend.
This dual momentum not only positions India as a burgeoning consumer market but also as an emerging strategic manufacturing base within the global tablet supply chain,” stated the report.
Looking ahead, Counterpoint anticipates robust growth for the Indian tablet market in 2026, buoyed by the strong performance witnessed in the fourth quarter of 2025.
“While memory pricing remains a volatile factor affecting device costs and profit margins, sustained demand for high-capacity and productivity-oriented devices is likely to bolster value growth.
The export market will be particularly significant in 2026, as increasing localization and supply chain diversification elevate India beyond mere domestic demand,” the report elaborated.
The market research firm predicts that the rise of AI-enabled tablets and the integration of on-device AI functionalities are poised to significantly enhance user experiences, setting the stage for the next phase of market expansion.
Source link: Communicationstoday.co.in.
