New Delhi, October 26: India is evolving into a critical growth frontier for global consumer goods firms, propelled by the swift ascent of e-commerce and quick-commerce platforms. This burgeoning digital retail landscape is facilitating expedited market entry and fortifying online sales, thereby positioning India as a premier market for international consumer brands.
Prominent global giants such as Unilever and L’Oreal have reported a substantial uptick in online sales during the September quarter, a reflection of the swift proliferation of quick-commerce and digital retail channels.
L’Oreal’s CEO, Nicolas Hieronimus, characterized India as a “game changer” for the company, attributable to the enhancing impact of both quick-commerce and traditional e-commerce platforms that allow extensive market outreach. Bharat 6G Vision: Government Now Focusing on Developing 6G Technology After Rapid Rollout and Adoption of 5G in India.
“Only ten days ago, I was in India, where it is unmistakably a game-changer for us. Quick commerce and traditional infrastructures now enable us to connect with consumers nationwide, something previously unattainable,” Hieronimus articulated during the company’s earnings call. Additionally, Unilever highlighted India’s notable contribution to its digital expansion.
CEO Fernando Fernandez disclosed that digital commerce presently constitutes 17 percent of Unilever’s total revenue.
“Our growth rates are impressive: we see Amazon at 15 percent, Walmart.com at 25 percent, Flipkart in India at 30 percent, and TikTok globally at an astounding 70 percent,” he noted.
Operating in India through its subsidiary, Hindustan Unilever Limited (HUL), the firm articulated that its product offering is now optimally positioned for growth, thanks to strategic maneuvers such as divesting lower-value brands and assimilating premium ones.
Unilever’s “digitally native brands” are experiencing considerable success, particularly in burgeoning markets like India and China. Scammers Use ‘Angadia’ Banking System To Launder INR 7 Lakh From Delhi Woman, Three Apprehended Across Multiple States; Carrier Still Missing.
Fernandez further emphasized that Unilever’s quick-commerce segment in India has more than doubled this year.
“We firmly believe our portfolios are adeptly aligned, and our competencies in this domain are robust,” he declared, exuding optimism about the company’s projected digital growth in India.
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