In Summary:
- Tech Advisor reveals that Google’s novel screenless Fitbit band, hinted at by Steph Curry, is likely to be designated the Fitbit Air, slated for launch on May 16th.
- This gadget is projected to retail at $99 and will boast an array of strap options, including a metal mesh in shades such as Obsidian, Lavender, and Silver.
- Concurrently, Google might rebrand Fitbit Premium as ‘Google Health’ during the unveiling, positioning the Fitbit Air as a cost-effective challenger to Whoop and Garmin devices.
Renowned basketball player Steph Curry has recently teased a groundbreaking screenless Fitbit band, stirring anticipation despite scant details. However, insights have emerged about Google’s forthcoming rival to Whoop.
Initially, the band is anticipated to be named the Fitbit Air. This moniker echoes the previous use of “Air” in Fitbit’s Aria Air smart scales, as noted by 9to5Google. Such branding is reminiscent of smartphones, suggesting a sleek and comfortable design suitable for continuous wear.
In addition, reports indicate Google’s intention to rebrand the Fitbit Premium subscription service as ‘Google Health’. Nonetheless, the primary intrigue lies in the particulars regarding the Fitbit Air, as revealed by Droid Life.
Commencing with the essentials, the Fitbit Air is expected to hit the market on May 16—a date that approaches swiftly and falls on an atypical Saturday for tech launches. Speculatively, Google may announce the device prior to this date or opt for a simultaneous reveal and sales launch.
Furthermore, supplier data suggests a potential cost of approximately $93, likely signifying a retail price of $99.
Should this be accurate, it presents a significantly more economical alternative to the Whoop Band 5.0, albeit with caveats, given that the latter is bundled with a membership.
Additionally, Google could underprice Garmin’s forthcoming offering, the Cirqa, further intensifying market competition.
Finally, comprehensive details regarding the Fitbit Air’s variety of straps and colorways have surfaced. It is set to include an assortment of styles and materials; however, the choice of metal seems rather unconventional.
The anticipated options for Fitbit Air’s straps and their corresponding colors are as follows:
- Performance Loop Band: Obsidian, Fog, Lavender, Berry
- Active Band: Obsidian, Fog, Berry, Lavender
- Elevated SoftFlex Band: Obsidian, Moonstone, Porcelain
- Metal Mesh Band: Silver, Warm Gold
Besides the metal option, the color selections appear to align with various Pixel phones, and the charging cable is rumored to be in Snow—essentially white, complementing the Pixel Watch 4’s aesthetic.
Intriguingly, none of the color names correspond to the orange/grey iteration, which Curry has conspicuously showcased and apparently worn in public for several months.
While these details warrant cautious optimism, the official specifications and features from Google are anticipated shortly, potentially clarifying the landscape for this innovative wearable.
Source link: Techadvisor.com.
