Apple’s iPhone 18 Pro Lineup Anticipated to Experience Significant Price Surge
Recent insights from analyst Jeff Pu of GF Securities indicate that Apple’s forthcoming iPhone 18 Pro series may undergo a more substantial price hike than previously estimated.
This adjustment deviates from prior forecasts, which suggested that Apple would maintain stable pricing in the face of escalating component expenses.
In his latest analysis, Pu now anticipates that the prices for the iPhone 18 Pro and iPhone 18 Pro Max could increase by an alarming $250 to $300 compared to their earlier models.
Consequently, he has adjusted Apple’s stock rating from “Buy” to “Hold”, expressing apprehension that such a price escalation might dampen consumer enthusiasm.
If these projections prove accurate, the iPhone 18 Pro could commence at a price point ranging from $1,349 to $1,399, a notable leap from the $1,099 starting price of the iPhone 17 Pro.
Likewise, the iPhone 18 Pro Max may see its price elevated to between $1,449 and $1,499, significantly up from the current $1,199.
Factors Contributing to Price Increment
The surge in projected pricing is largely attributed to rising production costs. Apple is reportedly gearing up to deploy its new A20 Pro processor, manufactured using a cutting-edge 2nm process, along with accelerated LPDDR5X memory and enhanced NAND storage.
These pivotal components are expected to incur higher costs than those utilized in the existing generation of devices.
This revised forecast aligns with earlier industry analyses that have highlighted increased manufacturing expenses driven by surging demand for advanced semiconductor components and memory.
Anticipated Features
Beyond the pricing predictions, various reports suggest that the iPhone 18 Pro series is poised to introduce a plethora of hardware enhancements.
- Incorporation of Apple’s A20 Pro chipset, boasting superior performance and enhanced power efficiency.
- Potential introduction of updated LTPO+ displays on both the 6.3-inch iPhone 18 Pro and the 6.9-inch Pro Max, aimed at amplifying battery longevity.
- Camera enhancements are on the horizon, with insights hinting that the primary 48-megapixel camera may feature a variable aperture, affording users greater control over photo depth.
The Dynamic Island is rumored to undergo changes as well, although opinions diverge on whether Apple intends to significantly downsize it or simply slim it down.
Additional speculated features include satellite connectivity, an upgraded N2 wireless chip for improved Wi-Fi and Bluetooth capabilities, and a larger battery in the Pro Max variant.
Projected Launch Timeline
Apple is widely expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max, alongside its inaugural foldable iPhone, at the upcoming September launch event.

Furthermore, indications suggest that the standard iPhone 18, iPhone 18e, and the next-generation iPhone Air could debut in the spring of 2027, signaling a potential departure from the company’s traditional launch cadence.
As is customary with pre-launch speculation, Apple has yet to confirm the pricing, specifications, or launch timetable for the iPhone 18 series.
Source link: Moneycontrol.com.




