MUMBAI: Strategic Collaboration Between Emiza and Raymond
Emiza, a frontrunner in India’s third-party logistics (3PL) sector, has announced a pivotal alliance with Raymond, one of the country’s most esteemed fashion and lifestyle brands.
This partnership entails comprehensive management of the fulfilment process for Raymond’s online offerings, which includes renowned brands such as Park Avenue, ColorPlus, Parx, and Ethnix.
Utilising Emiza’s extensive network of over 24 fulfilment centres dispersed across more than 12 cities, the company is poised to facilitate more than 1.45 million annual shipments for Raymond’s direct-to-consumer (D2C) website and marketplace operations.
The breadth of services covered encompasses warehousing, meticulous packaging, and sophisticated order fulfilment mechanisms. For orders placed via Raymond’s D2C website, Emiza will incorporate intelligent routing from the nearest Raymond outlet, thereby enhancing last-mile delivery efficiency.
This collaboration aims to refine inventory management, abbreviate average delivery times by 20%, and elevate order accuracy to an impressive 99.7%.
Furthermore, Emiza will implement tailored packaging solutions in alignment with Raymond’s premium branding and will oversee marketplace claim processes to mitigate losses on third-party platforms.
Ajay Rao, Founder & CEO of Emiza, conveyed, “We are ecstatic to forge a partnership with Raymond, a brand that epitomises excellence in the fashion and lifestyle domain.
Our commitment at Emiza revolves around delivering precision, speed, and scalability through our advanced fulfilment network. This collaboration underscores our dedication to equipping venerable Indian brands with a robust digital supply chain, meticulously crafted for the contemporary consumer.”
Ravi Hudda, Chief Digital and Information Officer at Raymond, remarked, “As consumer inclinations gravitate toward seamless online interactions, fortifying our backend operations is paramount.
Collaborating with Emiza empowers us to guarantee elevated customer experiences with enhanced efficiency, agility, and reliability.
This partnership acts as a catalyst in Raymond’s digital-first trajectory, facilitating sustainable scaling across various channels while reinforcing our brand ethos of trust, quality, and distinction.”
With an aim to facilitate consistent supply chain operations amidst peak seasonal surges of up to 75%, Emiza touts a reduction in returns by 15% and a delivery acceleration of 20%.
Overview of Emiza
Established in 2015 by Ajay Rao, Emiza is a Mumbai-based logistics and fulfilment enterprise powered by technology. The company caters to over 150 direct-to-consumer (D2C) and business-to-business (B2B) brands spanning diverse sectors, including beauty, fashion, electronics, and food.
With 27 fulfilment centres across 14 cities in India, Emiza specialises in end-to-end services such as warehousing, inventory oversight, order picking and packing, labelling, shipping, returns, and last-mile delivery.
Its integrated technological platform seamlessly connects multiple sales avenues, optimises fulfilment locations, and augments delivery efficiency for burgeoning consumer brands.
In the fiscal year concluding March 2024, Emiza reported revenues amounting to ₹102 crore, a testament to its flourishing growth trajectory fueled by escalating D2C engagement and e-commerce penetration.
Emiza remains dedicated to speed, flexibility, and precision, playing a crucial role in assisting brands in their rapid scaling endeavours while delivering exceptional customer experiences.
About Raymond Lifestyle Limited
Raymond Lifestyle Limited stands as India’s premier integrated manufacturer of worsted suiting and high-value shirting fabrics, presenting a comprehensive range of products across fabric, apparel, and garmenting.
With a legacy that spans over a century, the name Raymond resonates with quality, innovation, and market supremacy. The company boasts a diverse portfolio that includes some of the most iconic brands in the sector, such as ‘Park Avenue’, ‘ColorPlus’, ‘Parx’, ‘Raymond Made to Measure’, ‘Raymond Ready to Wear’, ‘Sleepz by Raymond’, and ‘Ethnix by Raymond’.
With an extensive retail footprint comprising over 1,650 exclusive stores in 600 cities and towns, Raymond has solidified its presence in the B2B domain through its garmenting solutions for international menswear labels.
Having garnered the loyalty of over a billion consumers, Raymond continues to deliver outstanding quality products consistently for the past century.
Source link: Indiashippingnews.com.
