Club Med Appoints Michelle Catin and Frank Corzo to Lead North American Expansion, Enhancing Marketing and Sales Strategies for Unprecedented Growth
Published on December 6, 2025
In a decisive strategy to accelerate its North American presence, Club Med has announced the appointments of Michelle Catin as Vice President of Marketing and Frank Corzo as Vice President of Sales Strategy.
This leadership transition is poised to elevate the company’s marketing and sales initiatives, ultimately positioning Club Med for unparalleled growth in the region.
Both Catin and Corzo come equipped with substantial expertise in the hospitality and travel realms, marking a transformative chapter for Club Med as it seeks to strengthen its foothold across North America.
Their innovative outlook and proven track records are expected to instigate engaging campaigns, foster substantial partnerships, and broaden audience engagement, ensuring Club Med’s leadership in the all-inclusive resort sector remains steadfast.
Club Med Strengthens its Marketing and Sales Prowess in North America
For over 75 years, Club Med has been a vanguard in the all-inclusive resort sphere, and recently, it unveiled strategic appointments aimed at fortifying its North American operations.
Michelle Catin has ascended to the role of Vice President of Marketing, while Frank Corzo will helm the Vice President of Sales Strategy position.
Their combined acumen is anticipated to spur growth, cultivate robust partnerships, and deepen engagement with travel advisors throughout the Americas.
Michelle Catin: A Pioneering Force in Marketing
With an impressive nearly twenty-year tenure in the hospitality and travel sectors, Michelle Catin’s induction heralds a significant evolution in Club Med’s marketing strategy.
Catin’s extensive expertise encompasses brand marketing, digital strategy, and public relations, rendering her an exemplary fit for a company revered for its distinctive brand identity within the all-inclusive resort landscape.
Prior to her venture with Club Med, Catin functioned as a strategic consultant for prominent hospitality brands and occupied the Senior Director of Marketing role at Palace Resorts.
Her diverse background in shaping brand narratives and executing innovative digital marketing campaigns will be instrumental in amplifying Club Med’s visibility across North America.
At her new post, Catin will orchestrate the development and implementation of marketing strategies aimed at enhancing the company’s iconic brand image.
She will prioritise forging stronger connections with a new generation of travellers, amplifying the allure of Club Med’s esteemed sun resorts, including the flagship Club Med Punta Cana and premier ski resorts such as Club Med Charlevoix in Quebec.
Catin’s strategic direction will enable Club Med to expand its reach in coveted destinations such as the Maldives, Italy, the Alps, Morocco, Seychelles, and Japan.
Frank Corzo: Sales Visionary to Fuel Market Expansion
Frank Corzo brings over 25 years of distinguished experience in sales leadership within the tourism and hospitality sectors. His profound understanding of sales strategy and successful enhancement of business-to-business (B2B) operations uniquely position him to catalyse Club Med’s sales growth across North America.
Before joining Club Med, Corzo excelled as Vice President of Sales for North America at Karisma Hotels & Resorts, where he initiated a successful preferred partner program and revitalised B2B booking operations.
His extensive tenure at Palace Resorts allowed him to master the U.S. field sales landscape for over a decade, providing him with invaluable insights into market dynamics and client needs within the hospitality industry.
At Club Med, Corzo will spearhead initiatives to amplify the company’s market share throughout the Americas, emphasising growth in key regions, refining commercial strategy, and nurturing deeper relationships with travel agents and partners.
His visionary leadership is crucial for ensuring Club Med remains the preferred choice for vacationers as well as travel advisors.
Charting the Future of Club Med in North America
The strategic appointments of Michelle Catin and Frank Corzo signify a momentous advancement for Club Med as it seeks to solidify its standing in the fiercely competitive hospitality landscape. Both leaders offer extensive experience and strategic acumen that are set to shape the company’s trajectory in the Americas.
By concentrating on innovative marketing strategies and amplifying commercial outreach, Catin and Corzo will collaborate to ensure that Club Med’s all-inclusive resorts remain the premier choice for travellers seeking unforgettable experiences.
As the company continues to broaden its offerings in sought-after locales, its commitment to growth, partnerships, and customer engagement is more resolute than ever.
Under their stewardship, Club Med is poised to enthral a new generation of vacationers and deliver even more extraordinary experiences in its sun-kissed resorts and world-class ski destinations. As the company builds upon its illustrious legacy, the outlook for Club Med in North America is exceedingly promising.
“Michelle and Frank bring an exceptional blend of experience, vision, and execution to our leadership team,” remarked Carolyne Doyon, President & CEO of Club Med North America and the Caribbean.
“As we commemorate 75 years of welcoming generations of travellers from the U.S. and Canada to our resorts globally, their leadership will be instrumental in guiding the next chapter of Club Med by expanding our presence, deepening partnerships, and fortifying the connections that historically define our brand.”
In bolstering its North American operations, Club Med has expanded its leadership and field support teams with additional strategic hires.
Amy Zocchi has joined as the Director of Brand, Content, and Earned Media, tasked with leading integrated storytelling initiatives and fortifying Club Med’s dominance in the all-inclusive travel market.
Moreover, new Business Development Managers have been appointed to enhance regional outreach: Lauren Huber will manage New Jersey, Pennsylvania, and Ohio; Catherine Arce is appointed for Texas, New Hampshire, Oklahoma, Colorado, Arkansas, Kansas, Missouri, and Louisiana; while Kalo Hawxhust will support travel advisors across Virginia, West Virginia, Maryland, Delaware, Washington D.C., and Kentucky.
These strategic additions underscore Club Med’s unwavering commitment to expanding its footprint, bolstering trade relationships, and providing enhanced support for travel advisors throughout the United States.
Source link: Travelandtourworld.com.
