OpenAI and Stripe Launch Instant Checkout for ChatGPT Users
OpenAI and Stripe have forged a collaboration to introduce Instant Checkout, enabling users in the United States to purchase products directly via ChatGPT. This partnership represents a significant evolution towards AI-enhanced e-commerce, as consumers of beauty products increasingly rely on artificial intelligence tools to influence their buying decisions.
The platform facilitates transactions from Etsy vendors and Shopify retailers, including brands like Glossier.
Users of ChatGPT Plus, Pro, and Free in the U.S. can now shop effortlessly from U.S. Etsy sellers within the chat interface, with plans to integrate over a million Shopify merchants in the near future.
Currently, Instant Checkout accommodates single-item purchases; future enhancements will introduce multi-item carts and broaden both merchant offerings and geographic availability, OpenAI announced.
The company articulated that this initiative represents a “next step in agentic commerce, where ChatGPT not only assists in product discovery but also facilitates the purchase process.”
For brands and sellers, this presents an innovative opportunity to expand their consumer reach while maintaining comprehensive control over customer engagement and transactions.
OpenAI reported that approximately 700 million individuals utilize ChatGPT weekly for various tasks, including product searches. The new tool effectively transforms “chats into sales,” allowing brands to harness demand directly at its origin.
Transformation in the Industry
The landscape of beauty product discovery is undergoing a transformation, driven by social media and AI-enhanced tools. Platforms such as ChatGPT and TikTok are gaining prominence.
Personal Care Insights recently discussed with Iced Media the necessity for businesses to evolve their discovery methods beyond traditional search engines like Google to avoid being rendered “invisible.”
The beauty market analyst characterized generative engine optimization (GEO) as the “new SEO” for the beauty sector.
In an interview, Emily Rose Campbell, head of performance at Iced Media, predicted a renaissance in direct-to-consumer sales, “especially with native checkout in ChatGPT now realized.”
“For early adopters, this represents a brand-new sales channel, and with the rapid proliferation of large language models, the potential is immense,” Campbell observed.
According to Spate’s recent report for 2025, generative AI is revolutionizing the information discovery process, delivering answers more swiftly than Google while emulating conversational interactions with follow-up inquiries.
The industry continues to adapt, as companies develop AI tools for personalized skincare recommendations. Haut.AI recently unveiled an AI-driven skincare consultant designed to help brands glean first-party consumer insights, bridge product and strategy gaps, and optimize e-commerce performance.
Haut.AI previously remarked, “Today’s consumers are increasingly discerning and skeptical. They are not merely passive shoppers — they actively engage in research.”
Earlier this year, Revieve and Dr. Simon Ourian introduced what is touted as the “first-ever” AI-powered digital skincare and nutrition advisor. This tool offers users personalized consultations by analyzing their skin and wellness objectives through a selfie and a questionnaire.
Upon completion, it generates tailored product recommendations for topical skincare and nutritional supplements.
Source link: Personalcareinsights.com.
