Swiss Startup hypt Innovates Word-of-Mouth Marketing
In response to escalating digital advertising fatigue and surging customer acquisition costs, word-of-mouth remains the most reliable marketing avenue. However, scaling this approach presents significant challenges.
Swiss startup Hypt seeks to address this gap with its innovative Word-of-Mouth Manager platform, engineered to convert personal endorsements into a structured and quantifiable growth mechanism.
The platform empowers businesses by mobilizing satisfied customers through immediate feedback, verified reviews, and targeted referral prompts. Hypt has already gained traction in sectors where trust is paramount, including banking, insurance, and fast-moving consumer goods.
Today, hypt announced the successful closure of an oversubscribed seed round, raising CHF 1.65 million. The round was spearheaded by German venture capital firm VENPACE, with contributions from SixThirty Ventures, COREangels, SICTIC, Gateway Ventures, and NCA. This new capital will expedite product development and facilitate expansion beyond Swiss borders into the broader DACH region.
Transforming Trust through Technology
Founded in 2022 in Bern, the minds behind hypt, Tobias Wegmüller and Pascal Mathis, possess extensive expertise in fintech, enterprise software, and customer experience. Their work with Swiss financial institutions revealed a recurrent issue: capturing and scaling authentic word-of-mouth advocacy is notoriously challenging.
Hypt addresses this by integrating word-of-mouth into sales and marketing processes seamlessly. Central to its proposition, the Word-of-Mouth Manager amalgamates instantaneous customer feedback with credible review generation and behavior-triggered referral prompts.
Unlike conventional referral programs that offer discounts or rely on manual outreach—such as ReferralCandy, Yotpo, and Influitive—Hypt deeply integrates with enterprise CRM and sales tools, enabling brands to monitor advocacy impact in real-time and optimize their strategies accordingly.
Its focus on genuine customer satisfaction rather than incentivized referrals distinguishes it, especially in trust-sensitive domains.
“We perceive Hypt as a remarkable founding team whose solution underscores the importance of authentic, personal recommendations amid today’s AI-driven and digitally oversaturated landscape. This channel has largely depended on the hope of recommendations from individual customers. With hypt, companies can now establish a scalable and traceable pathway for word-of-mouth marketing,” remarked Ingo Küpper, Managing Director of VENPACE.
Future Prospects
Since its inception, hypt has successfully onboarded a collection of prominent Swiss clients, including UBS, Migros Bank, Raiffeisen, Nestlé, Sanitas, and PostFinance. The 20-member team intends to utilize its newly acquired seed funding to enhance product innovation and broaden its reach throughout the DACH region, with aspirations for further expansion into larger European markets.
Looking forward, Hypt aspires to transition word-of-mouth from a sporadic marketing enhancement into a foundational element of brand growth strategy, thereby transforming trust into a measurable and owned asset within an increasingly cacophonous digital arena.
Source link: Techfundingnews.com.
