ROSWELL, GEORGIA, and OHIO, UNITED STATES
BELAY Solutions, a purveyor of versatile staffing solutions, has strategically acquired Fully Accountable, an outsourced accounting firm with expertise in financial services tailored for e-commerce and digital brands.
This strategic acquisition aims to position BELAY as the premier provider of scalable, high-caliber financial support for contemporary enterprises.
“Collaboratively, we are redefining the paradigm of accessible, top-tier financial assistance for entrepreneurs, founders, and executive teams,” stated Tricia Sciortino, Chief Executive Officer (CEO) of BELAY Solutions.
Belay’s Virtual Staffing and U.S.-Based Finance Talent
With a decade’s worth of experience, BELAY Solutions has distinguished itself as a foremost provider of flexible, U.S.-based virtual staffing. This service adeptly pairs busy leaders with skilled assistants across administrative, accounting, and marketing domains, fostering streamlined operations.
This emphasis on delegation permits clients to recapture their strategic focus, a benefit similarly enjoyed by firms seeking specialized financial clarity.
Transitioning towards financial operations, Fully Accountable presents a modern suite of digital accounting and CFO services, utilizing technological advancements and profound expertise to navigate the complexities of bookkeeping for e-commerce, SaaS, and marketing agencies.
Its model offers proactive financial insights and adaptable systems, equipping specialized businesses to make expedited decisions and sustain scalable growth.
BELAY’s Fifth Financial Acquisition in Under Two Years
By incorporating Fully Accountable as its fifth acquisition in less than two years, Belay systematically cultivates a comprehensive and adaptable array of financial services.
This rapid aggregation transcends mere growth; it seeks to establish Belay as the definitive, full-service solution for businesses looking to outsource their financial operations with assured confidence.
The acquisition specifically targets burgeoning economic sectors, as emphasized by Sciortino, who noted Fully Accountable’s “profound expertise in e-commerce and digital businesses, two of the most rapidly expanding sectors in the economy.”
This focused strategy empowers BELAY to transcend standard offerings, providing nuanced knowledge that attracts significant clients such as entrepreneurs, founders, and executive teams within the digital sector.
Sciortino observes, “From inception, BELAY and Fully Accountable have shared a common mission: to serve leaders with integrity, intelligence, and relentless excellence.”
E-Commerce and SaaS CFO Services for Global Growth
The principal value proposition for clients lies in immediate access to a more sophisticated tier of sector-specific financial management tools, designed to mitigate growth impediments.
Clients of BELAY can now benefit from Fully Accountable’s esteemed expertise across various domains, including:
- E-commerce accounting and financial operations
- Subscription-based financial management
- Fractional CFO services
- Advanced analytics and performance dashboards
This consolidation translates into substantial, effective support essential for navigating the intricate economic terrain of digital business.
Business proprietors will gain access to enhanced services, incorporating extensive CFO functions with in-depth e-commerce and Software-as-a-Service (SaaS) revenue modeling, providing real-time channel and SKU-level insights, scalable infrastructure suited for high-volume transactions, and optimized margins.
The amalgamated entity aims to deliver “Wall Street-level insights to Main Street businesses,” refining margins through detailed analytics and furnishing the clarity that founders and CEOs necessitate for purposeful, serene scaling.
As Fully Accountable CEO, Rachel Phillips, remarked, the collaboration facilitates assisting “high-growth businesses in making better financial decisions more swiftly” on an expansive scale, guaranteeing that clients continue to engage with trusted professionals, now fortified by Belay’s national operational proficiency.
BELAY has previously ranked #124 in the OA500 2025, a definitive index enumerating the world’s foremost 500 outsourcing firms.
Source link: News.outsourceaccelerator.com.
