Apple Dominates Tablet Sector with 30 Percent Market Share; Samsung Follows Closely at 27 Percent
New Delhi:
A recent analysis from CyberMedia Research (CMR) reveals that the Indian tablet market surged by a remarkable 20 percent year-on-year during the June 2025 quarter. This impressive growth trajectory was significantly propelled by Apple, which commands nearly a third of the market share.
Market Share Analysis
- Apple: Retaining its frontrunner status, Apple achieved a substantial 30 percent market share. The company’s iPad shipments witnessed a growth of 10 percent year-on-year and an extraordinary 78 percent quarter-on-quarter. Much of this success is attributed to the overwhelming demand for the freshly launched iPad 11 Series, which constituted 70 percent of Apple’s total shipments during the quarter.
- Samsung: In the second spot, Samsung captured a 27 percent market share, bolstered by a year-on-year shipment increase of 15 percent. The brand’s extensive portfolio enabled it to excel across both budget and enterprise markets, with the Galaxy Tab A9 Plus 5G emerging as a pivotal contributor, accounting for 81 percent of Samsung’s tablet shipments.
- Lenovo: Maintaining a stable market presence, Lenovo’s share remained at 16 percent, despite an 18 percent growth in supplies to the Indian market.
- Xiaomi and OnePlus: Both brands exhibited remarkable expansion, with Xiaomi’s shipments escalating by 81 percent (representing a 15 percent market share) and OnePlus’s growth reaching an impressive 95 percent (6 percent market share).
Emerging Market Trends
Menka Kumari, a Senior Analyst at CMR’s Industry Intelligence Group, emphasized that the robust double-digit growth within the value-for-money segment underscores a strong demand from students, gig workers, and budget-conscious consumers.
These demographic groups seek dependable performance and are drawn to innovative Android tablets offered by brands such as Xiaomi and OnePlus.
Concurrently, the premium segment, dominated by Apple and Samsung, is attracting heightened interest from professionals and brand loyalists who prioritize seamless integration, security features, and an unparalleled user experience.
Future Projections
CMR anticipates a steady growth trajectory of 10-15 percent for the Indian tablet market in 2025. Kumari forecasts that this momentum will persist into the festive quarter, fueled by demand from urban hubs and an expanding base of aspirational Indian consumers.
Additionally, the transition towards 5G-enabled premium and value-driven Android tablets, known for their enhanced productivity and entertainment capabilities, remains a critical factor.
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