Published: Wed, Apr 8, 2026 · 06:13 AM
Apple’s inaugural foldable smartphone is projected to debut during the company’s customary iPhone launch window later this year. Sources privy to the information have dispelled apprehensions regarding significant manufacturing obstacles.
The foldable variant is slated for announcement in September, coinciding with the unveiling of the iPhone 18 Pro and Pro Max, according to insiders who chose to remain anonymous due to the sensitive nature of the plans. Typically, Apple’s devices grace retail locations within a week of their introduction.
A report from Nikkei Asia had previously ignited concerns over potential delays on April 7. Following the publication’s assertions that Apple was encountering difficulties during the engineering test phase of the foldable smartphone, shares plummeted by as much as 5.1 percent. The report indicated that these challenges could postpone the production and shipping timelines.
Despite the intricate nature of the new display and materials possibly constraining initial supply for several weeks, the company is nonetheless executing a strategy to launch the device in tandem with—if not shortly after—the new non-foldable models, as informed sources revealed.
Subsequent to Bloomberg News reporting on these plans, Apple shares recovered slightly, closing down approximately 2.1 percent at US$253.50 in New York on Tuesday.
It is important to note, however, that the anticipated release remains six months away, and production levels have yet to escalate, indicating that the timeline remains tentative. A representative from the Cupertino, California, company opted not to comment.
The foldable device represents a pivotal initiative for Apple, as it seeks to diversify its iPhone lineup with innovative designs, premium models, and enhanced features.
This strategic move aims to bolster Apple’s competitive stance against rivals such as Samsung Electronics and various smartphone manufacturers from China that have long embraced foldable technology.
For Apple, this foldable iPhone marks the second phase of a three-year strategy to revolutionize its flagship device’s aesthetic and functionality. Last year, the company launched revamped Pro and Pro Max models along with a sleeker variant, the iPhone Air.
Furthermore, plans are underway for a significant iPhone refurbishment in 2027, coinciding with the two-decade anniversary of the product.
The direction of the iPhone roadmap has been a focal point for Apple’s management, including hardware chief John Ternus, who, according to Bloomberg News, is among the frontrunners to succeed current CEO Tim Cook.
The forthcoming foldable iPhone is expected to mirror existing competitive products while offering several distinctive advantages.
Apple engineers are confident they have addressed persistent issues concerning screen quality and durability—two Achilles’ heels of devices in this category—by reducing the visibility of the display crease when fully extended.
The iPhone will feature an expansive display orientation when positioned in landscape mode, enhancing the user experience for video consumption and gaming, surpassing the narrower offerings currently available.
Additionally, Apple intends to upgrade its iOS operating system to provide a more iPad-like interface for apps on the new device.
As for pricing, the foldable iPhone is anticipated to exceed the US$2,000 mark. While this premium cost may deter certain consumers, it is also projected to elevate Apple’s average sales price, thereby catalyzing revenue growth.
In a concurrent move, Apple is reevaluating its iPhone release schedule. Reports indicate that the next entry-level model will be deferred until spring 2027.
The organization is also planning to unveil a new iPhone Air and a budget-friendly iPhone 18e at that time, following the recent release of the iPhone 17e last month.
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