Apple India Market Share
In 2025, Apple’s grip on the Indian smartphone market has become increasingly robust, with approximately 14 million iPhones shipped. This exclusive information was disclosed to TechCrunch and is now making waves in the tech community.
The overall market stagnated, hovering around 152-153 million devices. Remarkably, Apple’s share of shipments surged to an unprecedented 9%, up from 7% in 2024, as reported by Counterpoint Research.
This represents the iPhone’s most significant performance to date in the world’s second-largest smartphone market by volume.
Apple’s meteoric rise can be attributed to several pivotal factors: an expanded product range, a burgeoning aspirational demand among consumers, and improved accessibility of their devices.
Furthermore, the premium smartphone segment in India continues to expand, benefiting brands that offer robust high-end alternatives, despite the overall stagnation in phone shipments.
Key Market Highlights
- iPhone shipments in India reached approximately 14 million units in 2025
- Apple’s market share increased to 9%, a rise from 7% in 2024
- Total smartphone shipments in India remained stable at around 152–153 million units
- Premium smartphones retailing above ₹30,000 experienced a 15% year-over-year growth
Apple’s Expanding Presence in India
Apple has augmented its presence in India through local manufacturing initiatives and an expansion of its retail footprint.
As part of its ambitious retail strategy launched in 2023, the tech giant inaugurated its fifth Apple Store in the country—its inaugural location in Noida—last month.
In a related endeavor, Apple introduced its Apple Creator Studio in India, a subscription bundle that includes Final Cut Pro and Logic Pro, priced at ₹399 per month, significantly more affordable than the $12.99 charged in the United States.
Apple’s CEO, Tim Cook, remarked that the company achieved an “all-time revenue record in India.” Meanwhile, CFO Kevan Parekh highlighted that the active install base of iPhones has reached a historic high within the nation.
Smartphone Market Share by Volume (2025)
| Brand | Market Share |
| Vivo | 23% |
| Samsung | 15% |
| Xiaomi | 13% |
| Apple | 9% |
Market Overview
As memory prices witness an upward trajectory, Counterpoint anticipates a 2% decline in India’s smartphone market, particularly affecting the sub-₹15,000 segment. Nevertheless, average selling prices are expected to rise by 5% in 2026, following a 9% increase in 2025.
Source link: Thedailyjagran.com.
