Anticipation Grows for the Upcoming Apple iPhone 18 Pro
The forthcoming announcement of the Apple iPhone 18 Pro, in tandem with its Pro Max counterpart and the anticipated foldable model referred to as the iPhone Ultra, is anticipated for a September event.
Recent reports, however, suggest a divergent keynote date that appears to lack substantiation. Herein lies the accurate timeline for this event, meticulously broken down to the minute.
Confirmed Keynote Date: September 9
This date remains pivotal: once attested, the entire release calendar seamlessly aligns.
I have persistently articulated my views regarding the timing of the keynote (for a comprehensive breakdown, kindly refer here), but a report emerging from the Australian outlet Channel News claims to possess exclusive insights.
“Apple will present its inaugural foldable iPhone during the U.S. launch event on September 8; however, the device will not be made available immediately, as a pivotal Chinese supplier has confirmed that issues surrounding supply, testing, and pricing may lead to an extensive delay in Australia,” it stated.
Historically, Apple has eschewed holding iPhone keynotes on the day following Labor Day, which falls on Monday, September 7 this year. Therefore, a date of September 8 appears improbable.
However, the subsequent day—Wednesday, September 9—meets all criteria, and even Bloomberg’s Mark Gurman, who previously endorsed September 8, has shifted his forecast to September 9.
Mark my words; the event will occur on Wednesday, September 9, commencing at 10 a.m. Pacific, 1 p.m. Eastern, and 6 p.m. British time. The venue will be the esteemed Steve Jobs Theater located within Apple’s headquarters in Cupertino.
As for the announcement of the keynote itself, I predict it will be issued on Wednesday, August 26—additional details can be gleaned here.
Pre-Orders for the iPhone 18 Pro Set for Saturday, September 12
The scheduling of the keynote typically signals the opening of pre-orders for the following Friday; however, this year, an exception appears to apply.
I was previously unaware that Apple avoids September 11 for both keynotes and pre-orders. Since September 11 is a Friday—the customary day for pre-orders—this year’s commencement will shift to Saturday, September 12. Insights from Mark Gurman further elaborate on this.
Sales Start for the iPhone 18 Pro: Friday, September 18

Barring any unforeseen alterations, this date seems nearly immutable. Apple traditionally selects Fridays for product releases, typically a week following the keynote event.
The pressing question remains whether the foldable iPhone will debut concurrently or be poised for a later release.
Source link: Uk.news.yahoo.com.





