Apple’s Record-Breaking Sales in India
Apple Inc. has announced unprecedented sales in India, culminating in nearly $9 billion for the fiscal year 2025, a figure propelled by robust consumer demand for its flagship offerings.
The company’s revenue ascended 13%, soaring from $8 billion in the previous year to nearly $9 billion by March 2025, with iPhone sales comprising a significant portion of this increase, as detailed by Bloomberg.
Simultaneously, Apple is enhancing its retail footprint across the nation.
These promising results come at a juncture where Apple, along with other premium smartphone brands, grapples with a waning global demand for mobile devices.
Amid burgeoning uncertainty regarding China—an indispensable market for both consumption and manufacturing—Apple is navigating complex challenges.
Despite fierce competition from local players such as Xiaomi Corp., Apple experienced its first revenue boost in China in two years, marking a 4.4% increase during the April to June timeframe.
A Positive Trend for Apple
A recent report by the International Data Corporation (IDC) reveals that Apple’s shipments in India surged by 21.5% year-on-year, totaling 5.9 million units in the first half of 2025.
The iPhone 16 has emerged as the top-selling Apple model during this period.
According to IDC’s Worldwide Quarterly Mobile Phone Tracker, India’s smartphone market shipped an impressive 70 million units in the first half of 2025, reflecting a modest year-on-year growth of 0.9%.
The second quarter demonstrated even more robust performance, with shipments reaching 37 million units—a remarkable 7.3% increase compared to the same quarter last year.
Expanding Retail Presence
In its ongoing strategic initiative to broaden its retail operations in India, Apple has recently opened stores in Bengaluru and Pune, with plans to launch additional locations in Noida and Mumbai by early 2026.
Previously, India’s policies required foreign single-brand retailers like Apple to ensure that at least 30% of their products were sourced domestically to establish company-owned outlets.
Following a relaxation of these stipulations, Apple initiated its online store in India in 2020.
The company marked a significant milestone in 2023, as CEO Tim Cook inaugurated its first two physical stores in Mumbai and New Delhi.
Strengthening Production in India
India is increasingly central to Apple’s manufacturing strategy, gaining traction amidst ongoing trade tensions between the United States and China.
Currently, approximately 20% of all iPhones are manufactured in India.
To diminish its dependency on China, Apple is expanding production capabilities at its facilities across India.
Despite earlier concerns raised by former U.S. President Donald Trump—who urged the company to manufacture in India to evade potential tariffs—Apple’s operations in India have advanced significantly.
Although recent U.S. tariffs do not currently encompass smartphones and computers, Trump has consistently advocated against offshore manufacturing.
In light of this landscape, reports indicate that Apple has assured the Indian government of its commitment to expanding its domestic operations.
The tech giant is poised to invest around $2.5 billion to boost its iPhone production capacity from over 40 million units annually to nearly 60 million.
Additionally, Cook seeks to mend relations with the former President, having been part of an elite gathering of tech executives at a recent White House dinner.
In response to pressure from the Trump administration, Apple has pledged a notable $600 billion in U.S. investments over four years to create jobs and relocate certain operations domestically, aiming to navigate potential import tariffs.
Future Prospects for Apple
Apple is scheduled to host its annual fall event on September 9 at the Steve Jobs Theater in Cupertino, California. This much-anticipated event is expected to highlight new iPhones, Apple Watches, and various other devices, with a particular emphasis on the company’s latest advancements in artificial intelligence.
Media speculation suggests that the company may unveil a sleeker version of its latest iPhone, tentatively dubbed the iPhone Air, aligning with similar branding seen in its iPad Air and MacBook Air product lines.
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