Apple Highlights the Durability of the iPhone Air During Launch Event
At the recent unveiling of the iPhone 17, Apple emphasized the remarkable durability of its new iPhone Air model, garnering significant media interest. In an exclusive interview with Tom’s Guide, Greg Joswiak, Apple’s marketing chief, handed the iPhone Air to journalist Mark Spoonauer. Joswiak challenged Spoonauer to test the device’s resilience by attempting to bend it.
Despite using “all my strength,” Spoonauer reported that while the ultra-slim device bowed slightly, it did not fracture as many had anticipated. Surprisingly, it reverted to its original form, precisely as intended by Apple.
Apple Executives Showcase the iPhone Air’s Resilience
Promoted as Apple’s most robust model to date, the iPhone Air measures a mere 5.6mm in thickness, naturally raising questions about its durability, particularly in light of the issues faced by the iPhone 6 series.
Notably, Apple has incorporated a grade 5 titanium frame, setting this model apart from its aluminum counterparts. The company asserts that the iPhone Air not only meets but surpasses its stringent bend test criteria, marking it as the only model in the current lineup featuring a titanium framework.
John Ternus, the head of hardware engineering, revealed that the pursuit of a device that is both slender and resilient necessitated significant advancements. Key components include innovative materials, Ceramic Shield technology, a unique “plateau” design, and efficient Apple silicon.
This plateau configuration clusters much of the hardware towards the top of the device, thereby optimizing internal space. Ternus emphasized that developing this plateau was pivotal in allowing the iPhone Air to maintain its sleek profile.
It is significant to note that while Apple has referred to this internal structure as a plateau for some time, this marks the inaugural instance of its usage in marketing the iPhone. The accompanying video illustrates Spoonauer’s vigorous attempts to bend the iPhone Air, during which the device even slipped from his grasp following Ternus’s demonstration. This early test showcases the phone’s sturdiness, but conclusive assessments await.
Real-world scenarios for the iPhone Air may present varied outcomes, which encompass drop tests, scratch resistance, and burn tests, in addition to the flex testing already conducted. Anticipation grows for renowned YouTuber JerryRigEverything to dissect the device and reveal its internal components.
What are your thoughts on the iPhone Air’s potential to bend during practical evaluations? Share your insights in the comments.
Source link: Wccftech.com.
