Apple Unveils iPhone 17 Lineup Amid Speculation Over Future Enhancements
Apple has recently launched its much-anticipated iPhone 17 lineup, igniting enthusiasm among tech aficionados and financial analysts. However, some experts on Wall Street are already gazing toward the next iteration of the iconic smartphone, positing that it may usher in more profound advancements.
The iPhone 17’s highlight was undoubtedly its slender design, described by analysts at Morgan Stanley as “distinctively sleek and thinner in person than anticipated.” This development was perceived as a “small positive surprise,” surpassing the relatively modest expectations set prior to the launch.
Nevertheless, analysts emphasized that a considerable portion of the customer base appears poised for more substantial innovations, which could materialize in the forthcoming year.
In the wake of the iPhone 17’s debut, Apple’s stock has witnessed a dip of nearly 2%, closing at approximately $234 on Friday. Year-to-date, shares have declined over 6%, positioning Apple as the least performing stock among the illustrious Magnificent 7 tech entities of 2025.

While Tesla encountered a similar downturn, it managed a rebound toward the week’s end, inching closer to a break-even status.
Analysts from Visible Alpha indicate a bifurcation in sentiment regarding potential stock price appreciation in the near future. The firm reports a balanced tally of “buy” and neutral ratings, each comprising four endorsements, with merely one sell recommendation.
The consensus price target of about $240 implies an insipid potential upside of less than 3% from the recent closing figures.
HSBC analysts remarked that Apple has yet to completely realize its aspirations for 2024, reiterating a neutral stance subsequent to the launch event. They highlighted that the sole feature that elicited significant admiration—the live translation capabilities of the AirPods Pro 3—was labeled as an “awe-inspiring” moment.
Conversely, other institutions, including UBS, are skeptical of this feature’s capacity to spur sales in the immediate term, thus maintaining a neutral perspective on the stock.
In contrast, optimistic analysts at Citi have expressed a more encouraging outlook, suggesting that the Air’s introduction could pave the way for a foldable device in the coming year. This development has the potential to reignite consumer enthusiasm and stimulate a more robust replacement cycle.
Analysts at Morgan Stanley are also promoting the anticipation of new artificial intelligence (AI) capabilities, including a long-awaited revamping of Siri projected for 2026, propelled by collaborations with tech powerhouses such as Google, OpenAI, and Anthropic.
Despite the recent fluctuations in stock performance, Morgan Stanley analysts retain a hopeful perspective on Apple’s future. They advise clients to contemplate share purchases should prices continue their downward trajectory following the recent product launch.
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