The latest rankings of leading cross-border e-commerce platforms in Europe demonstrate an impressive hold by Amazon, Notino, and Swarovski in the spheres of fashion, beauty, and luxury. Furthermore, this iteration of the Cross-Border Commerce Europe insights underscores the emergence of newcomers such as Temu, Zalando, and Farfetch, elucidating the escalating significance of cross-border online trade. Cross-Border Commerce Europe
As of 2024, Amazon retains its dominance within the fashion sector; however, it is now closely followed by Temu, which ascended one position, and Zalando, which climbed four ranks. This list also includes Aliexpress, eBay, Nike, and Etsy. Following are Lithuania’s Vinted, which moved up one rank, Sweden’s H&M, and Japan’s Uniqlo.
In the beauty arena, the rankings reveal a steadfast lead by Czech company Notino, followed by American Fragrantica and Belgian Di. The 4th and 6th spots are claimed by the Netherlands’ Farmaline and Rituals, respectively, with Switzerland’s Oriflame nestled between them. Germany’s Douglas occupies 7th, followed by American brands Byrdie, Jafra, and The Ordinary.
Notably, Cerave from France, previously ranked 4th, has unfortunately been dislodged from the top echelon.
Austria’s Swarovski continues to occupy its paramount position in the luxury market. Following closely are Britain’s Farfetch and Switzerland’s Rolex. The French resale platform Vestiaire Collective ranks 4th, ahead of Tissot from Switzerland, Canada’s Ssense, and another French entity, Moncler.
This year’s lineup is rounded out by Nordstrom from the U.S., Germany’s Chrono24, and Switzerland’s TAG Heuer.
Projections from Cross-Border CBCommerce indicate that by 2026, cross-border transactions will encompass 45% of online sales across fashion, luxury, and beauty sectors in Europe, translating to an impressive 105 billion euros.
This marks a remarkable growth from the 38% stake recorded in 2024, when the figure stood at 82 billion euros.
“This upward trajectory is bolstered by the robust presence of dedicated online beauty and luxury brands, alongside the rapid ascendancy of Chinese entrants like Shein and Temu, and a burgeoning landscape of global C2C marketplaces that promote sustainable second-hand shopping,” noted CBCommerce.
Fashion, beauty, and luxury goods currently represent 23% of all product categories sold online across Europe. According to CBCommerce, these sectors are poised for sustained expansion over the forthcoming three years. Presently, e-commerce accounts for approximately 30.5% of cumulative sales across these domains.
Source link: Us.fashionnetwork.com.
