Amazon Prime Day 2026 has officially commenced in India, and for those contemplating a smartphone purchase, the forthcoming three days warrant vigilant observation.
Spanning from July 4 to July 6, this year’s sale commemorates the 10th anniversary of Prime Day, featuring an array of offers across flagship, mid-range, and budget smartphones.
Amazon asserts that over 500 new products from more than 100 Indian and global brands are included in the event, with smartphones once more emerging as significant draws.
Notable brands like Samsung, OnePlus, Motorola, and iQOO have already divulged their Prime Day pricing, complemented by various bank incentives, exchange bonuses, and no-cost EMI options available for qualifying purchases.
Smartphone Deals Highlighted by Samsung, iPhone 17 Pro Max, OnePlus, and iQOO
The most prominent offer comes from Samsung, with the Galaxy S25 Ultra 5G priced at ₹84,999. Buyers can further diminish this price through the exchange of an eligible old smartphone, with Amazon indicating that the exchange benefit may reach up to ₹66,000. Additionally, no-cost EMI for up to 12 months enhances affordability.
Apple’s offerings have not gone unnoticed; the iPhone 16 128 GB model and the cutting-edge iPhone 17 Pro Max 256 GB model are both receiving discounts.
The iPhone 16 is now available at ₹62,900, down from ₹79,000—a discount of 21%. Meanwhile, the iPhone 17 Pro Max is priced at ₹139,000, a reduction from ₹149,000, reflecting a 10% discount on the deal day.
OnePlus is making an impressive showing with multiple devices on offer. The OnePlus 13 is listed at ₹49,999, while the latest OnePlus N6 drops to ₹19,999.
For those interested in a higher-end Nord variant, the OnePlus Nord 6 starts at ₹42,999, although final costs will vary based on RAM and storage selections.
Samsung’s flagship offerings extend further; the Galaxy M47 5G can be procured for ₹22,999. Budget-conscious shoppers might also consider the Galaxy M06 5G at ₹12,499 or the Galaxy M07 beginning at ₹9,999.
Adding to the mix, iQOO introduces the Z11x at ₹19,999, while Motorola’s Moto G45 5G is available at ₹12,448, providing consumers with additional economical 5G choices.
Most of these smartphones are paired with no-cost EMI possibilities for up to 12 months, albeit the precise offers vary by device.
Exercise Caution Before Committing
Prior to finalizing a purchase, it is prudent to meticulously ascertain the specifics of the items being acquired. During extensive sales, multiple configurations of the same smartphone are often available at disparate prices.
For example, the ₹84,999 price point for the Galaxy S25 Ultra corresponds specifically to the configuration featuring 12GB of RAM and 256GB of storage. Selecting a different variant inadvertently may lead to a varied final price.
Additionally, attention should be given to whether the listed price includes any bank discounts or necessitates a specific bank card type.
Similarly, advertised exchange benefits require careful evaluation; while Amazon announces an exchange incentive for the Galaxy S25 Ultra of up to ₹66,000, the actual benefit is contingent upon the model of the phone being exchanged.
Final Price May Differ from Advertised Costs
The price displayed on the banner may not reflect the ultimate amount due at checkout. This final sum can fluctuate based on how various offers accumulate.
While a no-cost EMI option might ease the management of a substantial purchase, it does not alter the selling price of the smartphone; instead, it longitudinally distributes the payment across monthly instalments devoid of interest, provided the buyer utilizes a qualifying payment method.
As smartphones take center stage this Prime Day, the sale extends its generosity to discounts on laptops, tablets, televisions, audio equipment, and smart home devices.
Amazon is concurrently showcasing AI-enhanced shopping tools, such as Rufus AI and Lens AI, aimed at assisting shoppers in product comparison and deal discovery throughout the three-day event.
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