Between now and 2028, Amazon is set to allocate an impressive 5 billion euros to bolster its presence in Poland.
This substantial investment complements the 10 billion euros previously injected into the market from 2012 to 2025. A portion of this capital will be directed towards establishing a new fulfillment center.
Poland has ascended to the 20th rank among the world’s largest economies, with e-commerce flourishing at an extraordinary pace.
According to projections by the Polish Chamber of Commerce, online sales in Poland are anticipated to surge to 21.5 billion euros by 2025, reflecting a robust growth of 6.8 percent.
This upward trajectory is expected to continue this year, with an estimated increase of 7.1 percent in online sales.
Research indicates that a remarkable 75 percent of Polish consumers engage in online shopping at least once a month.
This statistic underscores how digital shopping has become a routine for a significant segment of the population. Furthermore, 71 percent of these online shoppers report feeling more secure when transacting on digital marketplaces.
‘Poland stands out significantly’
The leading online marketplace in Poland continues to be Allegro; however, Amazon has swiftly claimed second place since its launch in 2021.
According to the e-commerce giant headquartered in the US, it has invested over 10 billion euros between 2012 and 2025, focusing on infrastructure development, job creation, support for Polish SMEs, and technological advancements.
‘We want to play an active role in strengthening Poland’s position’
From a European perspective, Poland stands out significantly. It embodies impressive economic growth, innovative technology, and a cadre of entrepreneurs poised to compete on a global scale.
Consequently, we are excited to announce additional investments exceeding 5 billion euros between 2026 and 2028.
Poland is already among the world’s top 20 economies, and Amazon is committed to playing a pivotal role in fortifying that position, states Mariangela Marseglia, Vice President of Amazon European Stores.
Investments in logistics and local solutions
The corporation has also unveiled plans to enhance its logistics network across Poland. As part of this investment, a new fulfillment center will be inaugurated in Dobromierz.
This facility encompasses a sprawling 200,000 square meters and will operate with cutting-edge automation systems featuring 5,000 robots.
The timeline for the full operational status of the new fulfillment center remains unspecified. Nonetheless, with this addition, Amazon’s footprint in Poland now includes 12 fulfillment centers.
Recently, the company has also integrated the local online payment solution BLIK into its website, further demonstrating its commitment to local market solutions.
Source link: Ecommercenews.eu.
