Expert Insights on the Impact of AI in Business Operations
“There is not a solitary piece of data that substantiates that claim,” remarked Kurtz succinctly.
He further emphasized, “No customer has approached us with the notion of independently exploring AP solutions through OpenAI or similar platforms. Such is not the modus operandi of these enterprises.”
Last week, Kurtz reached out to me following my solicitation for feedback from readers on the subject matter. I assure you, your emails—regardless of their tone—are diligently considered!
Basware, a firm with prestigious clients such as Mercedes and Heineken, boasts approximately 6,500 customers and integrates AI within its own offerings. Thus far, the organization has not perceived any threat from AI advancements.
According to Kurtz, the company has experienced an impressive 20% increase in sales year-over-year for 2025, with the latter half of the year witnessing a notable surge in demand.
While Kurtz noted some client discourse regarding self-directed experiments with AI, he asserted that clients increasingly desire tangible results rather than explorative endeavors.
He recounted a conversation with a digital transformation officer from a sizeable European corporation.
After an expenditure of roughly one million euros on internal AI initiatives within finance over the preceding year, the executive confided to Kurtz that they “could not pinpoint a single euro that has been saved, earned, or has beneficially impacted our operations.”
“I am fatigued by experimentation; I require individuals well-versed in AI to streamline our processes and workflows,” the executive articulated to Kurtz.
I turned to Kurtz for counsel intended for software firms aspiring to fortify their market positions.
Basware predominantly collaborates with AWS to develop its AI instruments for its clientele. Moreover, Kurtz mentioned the appointment of an “AI czar” to monitor industry fluctuations.
Innovating methods to infuse AI within one’s products, enhancing customer value, is a viable strategy for maintaining a competitive edge.

Additionally, fostering collaborative relationships with other vendors ensures a cohesive workflow. According to Kurtz, creating integrated solutions fosters customer loyalty and retention.
“Without such initiatives, I would harbor even greater anxieties,” Kurtz disclosed.
The significance of data also cannot be overstated. Basware has efficiently processed 2.5 billion invoices and managed a staggering 10 trillion euros in expenditure throughout its four-decade journey. This extensive dataset can be pivotal in training models and discovering new efficiencies to propose to clients.
“Absence of a well-structured data strategy surrounding AI, and clarity on how to leverage that strategy to amplify your distinctions and capabilities, will pose significant obstacles,” he cautioned.
Source link: Africa.businessinsider.com.






