Facebook has successfully proved itself as the social media King and billions of its active users have made it an excellent advertisement platform for advertisers and marketers. Facebook, which turned out to be the biggest rival of Google ads, has introduced various advertisement features ensuring big returns on investment. Undoubtedly, Facebook’s advertisement features are very flexible and friendly but many online marketers failed to understand how to get most out of it. It simply means you just need to understand basic principles to maximize your Facebook ad campaigns. Here are some rules to streamline your Facebook Advertising Campaigns:
Rule 1: Find and Target Right Audience
Rule 2: Create and Update Emailing List
Rule 3: Create a List with Specific Parameters
Rule 4: Know What You Want to Achieve
- Increase page likes
- Get video views
- Interact with users
- Increase attendance at an event
- Promote business posts
- Introduce a new product
- Introduce your business app
- Convince users to sign up your page
- Send people to your business website
- Collect leads for your business
- Other goals

Rule 5: Common Factors to Consider
A) Simplicity
Avoid using difficult words or phrases in your ad because users get more attracted towards the ads that they can easily understand. So always use plain and simple language for your ads.
B) Clarity
Secondly, avoid giving a message with ambiguous meaning. You should tell the people what you want them to do and if you fail to bring clarity in your message, users would prefer to skip it than spending the time to understand it.
C) Call-to-Action
Call-to-Action is a great feature introduced by Facebook and it can really help you make your users reach where you want them to be. Therefore, you should always add a CTA button on your ad.
D) Second Opinion
Once a draft of your ad is ready, make sure to get a second opinion about it from your colleagues, friends or family members. Don’t try to make them understand BUT let them understand. If they catch your point easily, go ahead or else you need to bring more clarity.
Rule 6: Monitor Your Progress
This article is written by Kaitlin Liam. In the last five years as a digital marketing strategist, she has worked for many local as well as international businesses & expert in create your own website - ENOSITE, a Canadian based IT company. She has also delivered speeches at various marketing conferences and seminars to inspire young marketers and entrepreneurs. Additionally, she writes blogs regularly to help people run their businesses successfully. You can also connect Kaitlin via her Twitter account.