If your small business hasn’t subscribed to content marketing tactics yet, now is a good time. But where do you start? There are literally hundreds of tools to choose from, and every one claims that it’s the best for your small business. It’s worthwhile to take a closer look at each and decide whether its assertions about top utility for small firms are valid.
Here are some of the best small-business content curation and marketing tools as recommended by the pros.
1. Google Analytics
Every company, large and small, should use Google Analytics. It’s free of charge and helps you shape your marketing campaigns based on valuable target demographic data. It reports how people locate and interact with your website so you can alter or enhance your strategy accordingly. It also provides an effective way to monitor your competitors.
BuzzSumo is ideal for your content and social media marketing campaigns. You can plug in a particular URL or search phrase to see how your activities perform against competitive content. It’s also great for finding influencers on social media and publishing your content at the best time for optimum effect.
BuzzSumo is a rapidly growing tool that’s especially popular with start-ups and SMBs. Approximately 35 percent of its customers have fewer than 50 employees, according to research from Siftery, a site that helps businesses discover, use, and acquire software. This is a strong indication it may be perfectly tailored for your small enterprise.
Scheduling and automation are vital for effective content marketing. Using a tool like CoSchedule, you can plan, monitor, and assign content in one place. It can easily sync to all of your platforms and make the promotion of your events and advertisements so much easier.
When you desire to make content more relevant to your audience, SocialRank will do the trick. It ranks all your followers into five categories: Most Valuable, Best Followers, Most Engaged, Most Followed, and Alphabetical. The information shows who is engaging the most with your company and where your content is performing best.
It’s also ideal for identifying influencers who can promote your brand further. You can compare accounts and identify which social profiles are doing the most for your outfit.
5. Yoast SEO
Yoast SEO is arguably the best SEO plugin for WordPress. It incorporates the correct coding into your website, so it’s prepared to achieve higher rankings within Google’s parameters. It ensures that major search engines will take of any content published on your site, thereby empowering your content marketing efforts to boost your search engine rankings.
One of the best tools for marketing and distributing content is Buffer, which works across multiple social channels, including Facebook, LinkedIn, and Twitter. It will publish your content at the best times of the day and week, to help it reach the right people. You can schedule content and posts on multiple social channels from one easy-to-use platform.
Simplicity is best with a small-business email marketing campaign, and MailChimp makes it simple. You can send news, tell stories, deliver newsletters, and Proctor email campaigns with well-crafted messages.
It’s also automated and will use data to get your message out there. You can curate your email list and send fresh, exclusive content to as many as 2,000 subscribers, and 12,000 emails, completely free. As your email list grows, you can increase the volume of emails and subscribers to match your needs for a premium fee.
Making your content more visual is one of the most effective tactics for a great content marketing scheme. Memes have a short lifespan, but they can generate quality attention at the moment.
MemeGenerator makes it easy to put a comical or informative spin on any image. This program can also create infographics and graphs. You may arrange numbers and visuals to make your most compelling information useful and easy to read, even for the flighty social media audience.
9. Hemingway Editor
High-quality but simple content is crucial in content marketing. Hemingway Editor is a free app that will simplify complex sentences, reward awkward phrasing, plug in correct punctuation, and get your content on the same level as your audience. Since the reading level for online content loses impact if it exceeds high-school level, this app can help you reach that mark.
When you require higher performance levels for your content, use PostPlanner. It scans the web for high-performing content and hands you the URL.
You can share such articles on your social media profiles and syndicate it on your blog to piggyback off the engagement a popular post generates. You can get as much as 650 percent higher engagement through your content using PostPlanner.
The above are some of the most respected and highly used content marketing tools among small companies and startups. They’re perfect for organizations that have fewer resources and employees because they’re inexpensive and straightforward but can still enhance your overall engagement.