Sometimes you’ve got a great idea and you really don’t think one post will do it justice, but you don’t have the time to turn it into an actual book. As a result, the idea ends up floating around in the back of your head, always tantalizing but never unusable, until you’ve found somebody else has beaten you to the punch.
In that case, it might be time to consider serialization. Here the idea it that you create a series of posts, based on this one concept and then stretch it out over a few weeks, possibly even a few months. Not only does this mean that for a time you don’t have to think up that much extra content, but people who have read earlier episodes might well be inclined to return for the next installment in the series. Also, a good serialization can easily be turned into a wonderful e-book that you can offer up at the end.
So how do you do it?
Mind map the concept
The very act of using a mind map will let you visualize what it is you’re trying to do and thereby make it far easier for you to work out all the possible topics that you want to touch upon. In fact, you’ll probably find that the activity of mind mapping will give you more ideas about what you want to write about!
Divide into separate posts
From there you can then schedule them over the weeks. It’s probably a good idea to not just on your serialized content and instead posts about it only once a week while spending some time covering other topics. This will make certain that those people who are not interested in the specific topic you’re writing about because it isn’t relevant to them still have a reason to come to your site.
And remember that every part of your post has to have not just the same topic but also be similar written and well-polished! This is important to have one writing style.
No artificial instructions
So don’t allow yourself to get hemmed in unnecessarily by them. If you’re worried about overarching style designs, then simply tell people why you made a style/author/length decision at the beginning of this article and these little style notes will tie the pieces together.
Conclusion
Now, what is not to like about that?