SEO & Marketing

To increase Twitter followers is not merely for popularity on social media. Aside from being an indicator of your influence in your industry, it also means that the audience, potential customers, and leads find your content interesting. Almost half of the online marketers consider Twitter as their primary network to engage with their customers. Thus, to have more Twitter followers is one of the goals you need to have in your marketing plan. Because this social media platform is quick …

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Life with Google is never static. Google keeps the pot boiling and keeps all SEO strategists on our toes. Every now and then, there are new changes in the algorithms that can affect your search rankings. The strategies which worked the previous year may be irrelevant the next. So how do you manage your SEO to deliver the best results? You can start by keeping track of the key SEO metrics. These site performance indicators will tell you what tactics …

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Most people understand — from a general perspective — what is meant by the term “enterprise business”. These are large corporations with a huge market share. Digital marketers know that these kinds of businesses invest heavily in their digital marketing efforts and their enterprise SEO programs in particular. Every slice of data matters — even a 1% increase in conversions can mean tens of thousands of dollars. Enterprise SEO marketing is a specific search engine optimization strategy geared towards these …

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Photos can easily engage people. Depending on the images you choose, they can break the dullness of an all-text website. And, in some cases, no words could make the message clearer like the means a great image can. Thus, images are excellent in boosting your conversion rates. In some cases, incorrect selection of pictures can injure your company, too. As photos directly influence the conversion rate, it’s ideal for you to recognize how to pick the appropriate images without pricey …

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Is your site not showing up in Google search engine results? If you have decided to focus on SEO for primary traffic strategy, you should do everything to optimize it for popular search engines. Google, Yahoo, and Bing are the popular search engines from where you can get thousands of visitors per day. However, if you don’t do SEO in a right way — your site will not rank on search engines despite spending a lot of time and money …

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If you’re looking for ways to enhance your online marketing efforts and improve conversion rates, you may consider adding case studies to your content marketing efforts. While they may seem clinical and dated, they actually speak to prospective clients and yield a number of tangible benefits. Why Case Studies? Today’s customers are connected. The growth of the internet and the explosion of mobile devices means they have access that wasn’t possible in previous decades. If they want to find information …

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SEO changes constantly and year in, year out we see what once worked stops working. Future proofing your strategy is important. We asked a number of in the know marketers and SEOs with real sites of their own what they think is and will work now and in the future. Here are their thoughts: 1) Paid Adverts As we all know SEO doesn’t start to create traffic overnight – Google is a big and also a slow beast. Advertising your …

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If you’re looking to market your brand in 2018, good news! You no longer need to spend a large percentage of your budget on paper-based advertising or TV advertisements. In 2018, it’s easier than ever to market your brand. Due to advancements in consumer data collection online, businesses can now profile their customers and target their marketing strategies to the right audience at the touch of a button. However, although marketing and getting access to the right clientele is easier …

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As expectations from clients feed personalization efforts, enterprise management must support content creators in producing more content for different context segments and permutation, as well as find ways to repurpose existing content. When an organization can scale its content marketing, it gets itself into a position where it can strengthen its brand affinity, expand its audience, and ultimately generate sales and leads by appealing to other organizations. However, those looking to scale content are likely to find themselves in a …

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