Social Media Marketing

How Social Media is Making the Investment World More Accessible for Beginners

Social media has been an important part of life for the best part of a decade, and gradually, we have become more sophisticated in what we expect it to do. Initially social media allowed us to stay in touch with people we knew and connect with them better, and then make new connections with people we may not otherwise have met, and allowed us to broadcast what we knew and thought about events in real time. It has now become our go-to source of news, information, advice and entertainment, and the place where we craft much of the image the … Continue Reading…

Plan Marketing Meeting Discussion Group Team

Content at the Heart of Print

Content is what drives the print industry and organizational success as a whole. Content marketing has taken over traditional advertising methods and has undoubtedly taken the lead. What makes content have such a powerful impact? The answer is simple. Subtly incorporating accurately phrased content which identifies the problem statement and addresses it, does the job. Also, it can be leveraged to the general public through social media. Budgeting done at the beginning of a fiscal year ensures that they allocate a proper budget to their content marketing efforts (as 58 percent of B2B brands did in 2014). Driving traffic towards … Continue Reading…

5 Greatest Lead Generation Hacks for Marketing Success

5 Greatest Lead Generation Hacks for Marketing Success

Just like how humans need oxygen to live, businesses – whether offline or online – need quality leads to keep them going. If your marketing efforts are not attracting leads, it can contribute to your business’s downward spiral. If this is the case, you may want to change something in your marketing tactics and strategies. What is a “lead”? In the marketing context, a lead is a potential contact for sales who shows interest in your products or services. A lead can either be an individual or organization who can possibly turn into regular customers when nurtured well. The lead … Continue Reading…

Key Mobile Marketing Trends that will Rule 2016

Key Mobile Marketing Trends that will Rule 2016

A recent survey revealed that users spend an average of 2 hours per day on their mobile which is 33 percent of their entire internet time. We have observed a constant growth in this over the last a few years as it was only 20 percent in 2012 and now have crossed 35 percent. There is no surprise that among young users aged 16-24 the mobile usage is much higher, nearly 4 hours a day. Looking at these stats, it is clear that we are marching towards a society where users will spend a larger part of their internet time … Continue Reading…

6 Actionable Online Advertising Strategies to Drive Shoppers to your Store

6 Actionable Online Advertising Strategies to Drive Shoppers to your Store

Driving sales to the online store is never a difficult one by performing some tactics that boost up the sales. If you are not well versed with the basic knowledge regarding the integration of your website and business strategies, then it will highly difficult to stand up in this competitive world. Apart from this, it is not only enough to bring visitors to your landing page; it is must to turn that traffic into customers. There are ample of ways to enhance the conversions, let’s have a brief look at it. 1. Exploit Social Media Social Media seems to be … Continue Reading…

Content Marketing Tactics Graph Strategy

Content Marketing on Steroids Without Getting Your Hands Dirty With Creating More Content!

When I see my friends starting their new business and trying their best at social media marketing I always see the following pattern: they ALWAYS start with posting only their own content which is too often of very promotional nature to the 70 followers they acquired among their friends with “beg likes”. Why on earth would you bore your fans with the same selling offer with another ugly stock photo over and over again? I understand it’s daunting to come up with valuable evergreen content all the time (especially when you’re just starting out and have many more important stuff … Continue Reading…

online marketing

3 New Online Marketing Strategies to Try in 2016

It has become important for every entrepreneur to start the new year on the right note and nothing is better than that of starting with the online marketing strategies. The SEO along with social media and online advertising is said to have undergone several tweaks and changes last year. Hence, if the entrepreneur is eager not to be left behind the race, then it is considered to be the right time for trying out something new. 2016’s New Marketing Strategies that can be Tried Out 1. Connecting via LinkedIn Groups: LinkedIn during last November had announced few long-awaited enhancements to … Continue Reading…

SEO - search engine optimization

20 Resources that will Make you Better at SEO

Anyone can learn SEO and the best part is that if you try, you can learn mostly on your own. How? Well, it can be a technical and tough job, which is the reason a few organizations have their own particular in-house SEO professionals. Luckily, that truly is not important in the event that you have a basic knowledge of SEO, comply with the results of Google and finally if you have a quality site. In this post, I’ll give you assets you can use to learn more about SEO. These resources will also help you to stay on the top of … Continue Reading…

Content Marketing: What to expect in 2016? (Infographic)

Content Marketing: What to expect in 2016? (Infographic)

Content will continue to dominate 2016 like a King, even though the associated phrase of “King is King” is sort-of an old adage now. Of course, traditional content consumption patterns have also changed and 2016 is going to follow this trajectory as well. Technological shifts are going to bring the innovative practice to the content marketing trends in 2016. If you’ve wondered how it’d be to have algorithms writing content, then we might see something on that front. Even Virtual reality can finally become a reality in this coming New Year. Mobile along with Social Media is also going to … Continue Reading…