SEO & Marketing

Very often we come across the term ‘rich snippets’. While SEO experts might be well versed with it, not everyone seems to know of the same, particularly newbies. For starters, a snippet is an outcome or result that Google displays to users in the search results. Now there are two forms of snippets- rich and normal. A normal snippet would be something that we see in the form of a blue title page; the URL marked in green and then …

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Mobile technology is here to stay. In fact, if leading studies are to be believed, then the number of smartphone users is expected to be more than 5 billion, come 2020. In a world of 7 billion (and a little more) people, that is a staggering number indeed. Along with the rise of smartphone users all over the globe, the need to revise marketing strategies that focus more on mobile marketing comes into the picture. As consumer behavior gradually changes …

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Contrary to what some predicted when social media arrived on the scene, email marketing is not dead. On the contrary, the use of email is in fact growing. According to Statista, there were 3.7 billion email users worldwide in 2017, and by 2022 that number is predicted to grow to 4.3 billion. Email marketing is still a viable and highly effective tool in any digital marketer’s toolkit. When used properly, it is a fantastic way to connect with your prospects …

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Digital signage appears everywhere, from commercial spaces to hotel lobbies. You can even find them in places as unlikely as zoos and botanical gardens and even on cars now. They are an excellent tool wherever information needs to be communicated quickly and efficiently. At the heart of every business is the aspiration to grow and have success. A company can achieve this goal by taking advantage of the current era of digital technology. For example, a company may use a …

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Original content has long been a foundation of any SEO strategy and the most essential part of a content strategy. As any savvy internet marketer knows, it’s very important to establish yourself as a thought leader. Creating interesting, informative content can do this very effectively, but rather than put content out there without a coherent plan in place, it is essential that you devise a strategy. Content Marketing is Here to Stay CMI data shows that content marketing is still …

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Below you can find 10 website copywriting tips that will help you to increase your website search ranking. 1. Optimize the title of the page with the proper keyword for efficient SEO content The most significant element of your website post is your blog heading and title of your page. Keep in mind that no one can read your post until the title is strong. Which mean spent more time while writing and selecting the title of your content? 2. …

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Targeted marketing strategies are a crucial part of any type of communication between a consumer and a business. As a marketer, you cannot simply craft a message and hope it lands well with the audience. You need to know who you’re talking too, and you need to adjust your message to them. That usually means you need to segment your audience according to one of many factors. When you segment and address audiences according to their age group, you’re engaging …

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