SEO & Marketing

Social media is at its boom. Gone are the days when social media was utilized only by individuals as a means of communication and online socialization. The overall purpose has now gone far and is now being utilized by millions of businesses for marketing objectives. Facebook is one of the social media that have been popular in recent times. In fact, it has changed the entire concept of social media. Businesses consider it as a lucrative medium to evolve their …

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Search Engine Optimization is so widely used and referred to in the age of digital marketing that it has become a buzzword.  Search Engine Optimization, better known as SEO, is the way in which businesses use keywords to ensure that Internet search bots recognize their websites.  Many business owners are increasingly turning to differentiation to ensure that their websites are noticed.  Semantic searches are one way to differentiate their websites! Semantic searches explained: When an Internet search engine bot examines …

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There is much information for start-up businesses available on the internet, but one thing I have noticed is there is room for an apparent breakdown of what is required – Domain name and SEO. Here are three reasons I have confidence in the basic advice I am going to give you to start on the right path:The difference between organic leads and social media leads is vast. Organic SEO is the Holy Grail of the search engine ranking world; your ROI …

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Even the most informed website owners commit a large number of mistakes on social media. Social media grows every day and with it, the requirements for a successful marketing strategy for your product changes. Mistakes you do along the way can cost you, your customers & fans, and decrease your reach. But, being aware of those mistakes and knowing how to make things right can do the exact opposite, and help you sell your product more than you ever planned …

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In digital marketing, you don’t always get the ideal client. It would be fun to promote a hipster coffee brand that everyone wants to buy. In most cases, you won’t get to do that. What you’ll have to promote instead is a plumber, a car insurance company, or a real estate agency. How do you create engaging content for such a boring industry? This is exactly what this article explores. SEO is way better than a paid advertisement for long-term success. You’ll …

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The expansion of social media created a substantial shift in our relations with the marketplace. Today, all businesses must follow online trends in order to become successful or at least stay relevant. Social media marketing (SMM) plays a big role in increasing a brand’s reputation, as well as reaching out to potential customers more effectively. While this method requires experts in the field of online marketing for it to be properly utilized, there are, nevertheless, some general tips you can use …

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You’re planning to send out re-engagement emails to drive conversions. But you don’t want to send out the email to loyal customers who have made a purchase recently, right? It could be annoying for them and you could risk losing their interest in your brand. That is the reason marketers need customer segmentation. One size doesn’t fit all and you have to plan your marketing strategies to deliver relevant messages to the right audiences at the right times. But what is …

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A dominant online presence is vital these days as it allows businesses to extend their reach and also helps in building their brand. Digital marketing is the investment that they cannot do without. Digital marketing is the buzzword in the 21st century among the businesses. No business can envision or afford to execute the strategies of digital marketing for growing their business. If you are wondering that how pros are winning the game of digital marketing then have a look …

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Being one of the trendiest forms of social sharing, Memes have become very popular in recent years; rather they’ve become an essential part of modern online life. As the Infographic from Wondershare Filmora team shows, meme rose to fame since 2000, and today they have become one of the most popular forms of online entertainment. In this article, we will share with you some interesting data about the Meme Marketing as well as about the Filmora meme generator for creating memes online …

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