SEO & Marketing

Social media is here to stay for a while. And why not? There’s so much information it provides us with, and businesses draw great benefits from brand exposure they get on social media. The biggest advantage of being active on social media as a business is the abundance of social data and analytics. Using social media for marketing purposes doesn’t only mean getting more likes and shares. It’s also about boosting engagements and seeing what’s working for your business and …

Continue reading »

Nowadays, it is all about visual communication for brands to reach new heights. This is evident with the fact that people look for visual stories on platforms like Snapchat and Instagram. Internet users engage better with images and videos. Forbes reports that internet users spend billions of hours on YouTube on a daily basis, with a staggering 91% of buyers preferring visual content over the more traditional text-based content. Cisco has predicted that 80% of internet traffic will wholly consume …

Continue reading »

So, you’ve just launched a website and now hope for a brand new wave of traffic? If you do, you are making a big mistake. With almost 1.7 billion sites currently active online, it takes much more work to convince users to visit your pages. You need to promote the website and let the world know that it’s offering valuable content. In case you fail to do so, rest assured your site will remain passive. Fortunately, there are dozens of ways …

Continue reading »

A lot of companies are trying their hands-on digital brand marketing with this arena, becoming quite affordable and uncomplicated. By availing of aspects such as mobile marketing, content, video, and social media, one can flourish their business and raise their rankings in Google searches with the least wastage of time, effort, and cost. So, how would you make your brand stand out from the crowd? Well, to know the tips and steps, stay glued to this write-up. 1. Learn to …

Continue reading »

E-commerce and marketing are booming, and the technology that helps maintain this environment is here to stay. There have been many ways of conquering the market scene but none does this better than SEO. Search Engine Optimization has changed the way the world is exposed to relevant information; the utilization of tools isn’t limited to popular sites like Google. Let’s look at how SEO has been relevant over the past years. Using Google Trends focused on the US market, research …

Continue reading »

If you aren’t currently active in digital marketing, you’re about to miss your opportunity. You don’t want to be one of the few companies not involved online; you’ll lose leads, customers, and the ability to give real-time personalized outreach. If you are already doing digital marketing, that’s great! However, you still need to think about how to adjust as the marketing landscape online changes. Keeping an eye on key digital marketing statistics can help you make decisions on future strategy. What …

Continue reading »

Social media has become an integral tool for marketing. The amount of social network users is so dramatic, that it’s not worth neglecting the opportunity to make use of it. In this article, I’m sharing 8 ways to boost your brand’s public awareness, regardless of the social media platform you work on. It will be of particular use for social media and digital marketers as well as those who are interested in how social media work in general. 1. Know your audience Before …

Continue reading »

Fashion has become a lifestyle these days. People want to know all about the latest trends and the new lines for the season. With the increased demand for fashion, we now see a tremendous amount of online retail stores competing against each other, offering dresses with all accessories, summing up a complete package. There is a crazy number of retailers floating all over the internet, making up strategies to be seen and heard. Companies often pay a lot to find …

Continue reading »

Over the last 15 years working at our agency we have devised and implemented various inbound marketing tactics in our campaigns. Some of the techniques were a huge success because they were not only effective but very frugal to implement. However, some other tactics were found to be of no use. There are few techniques that did work initially but over the time we realized that they are not just ineffective but also detrimental to our marketing campaign. So, we decided …

Continue reading »

When working to build a website for your business that is professional, makes it clear what your business does and what services/products it offers, and that the site itself is engaging for visitors, one common technique is to add blogs. By posting blogs on your website, you can better the site’s Google rankings. It helps to give your business a sense of authority in the industry. It also just makes it a more appealing website to check out from a …

Continue reading »