SEO & Marketing

The world wouldn’t have known about genius Leonardo Da Vinci if his works had remained undiscovered or unrecognized by the art historians, back in those days. Cut to the chase, in 2019, the notion is still the same. The mere creation of an artwork isn’t enough unless you have the right people or platforms around you to recognize, appreciate and share the content.  Especially, when it comes to SERP or the Search Engine Results Page Rankings, the content creators across …

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Instagram is the most loved social media platform by millennials and other Instagrammers. Instagram is growing in popularity and there are millions of people using Instagram every month. When it comes to marketing, Instagram has found to be effective giving brands a sound reach, awareness, and a solid social media presence. In the past years, marketers have started earning a bunch from collaborative marketing endeavors using Instagram. Influencer marketing is gaining notoriety and taking social media by storm. Social media …

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The core algorithm of Google is based on links and SEO link building techniques play a vital role in ranking your website on the Google search engine. Though the task of link building is quite tricky, there are some effective methods you can implement that will give you maximum SEO results within optimum efforts. You need to give up on old techniques and adopt modern tactics to make your campaign successful. Here we have discussed some of the highly advanced …

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Website content represents the essence of the online universe. After all, the only reason why users surf the Internet is to find informative, actionable, amusing, funny, or educational content. But the biggest problem for website owners is to find their place in the digital sun since there is really a lot of content available online. Live stats show that there are over 1.7 billion websites on the Internet, but the number keeps growing day after day. In such circumstances, it …

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With the field of eCommerce exploding and companies trying to do their best to keep up, it is vital to measure your success. It is one thing to develop and implement a plan and quite another thing to track your results. If you want to really find out if your online marketing campaign is working then you need email statistics and other hard numbers that show you how successful your plan is. Read further to find out how to let …

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The thin line between PPC success and failure is your PPC strategy or lack of the same thereof. Here are a few actionable tips to create a good strategy. 65% percent of customers will click on Google ads when they are shopping online. Bad news content bloggers… this is why ads have been showing in the top three positions on Google. This also explains why every marketer wants a piece of the pie that is PPC (wiki). However, without a good …

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The only thought most people have when creating content for their sites is to have reached a wide audience. Truly, the content must be unique- informative and easy-to-read. However, a lot of people do not give much attention to the channels that could facilitate the content to reach as many people as possible. See, social media is such a great channel. It can actually help a lot in promoting your content. Here, you not only let it known to your …

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Niche audience targeting is nothing but a practice of utilizing consumer data to segment it according to interest and demographics. This form of digital marketing lets you get in touch with your consumers through relevant messaging. Sometimes, you really need to think out of box strategies to get the most out of your digital marketing project.  If you want to target the right customers through digital marketing then here are a few tips you must follow: 1. Employ Videos or …

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2018 has witnessed several additions and improvements in social media trends. You may have observed constant development in influencer marketing, video content and augmented reality. The year 2019 has half done and you may wonder what does this year has in store for you. It is also time to make predictions about social media practices that will be in strong focus in the upcoming year. Here is a list of social media best practices for online marketing that you must …

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Imagine life without colors. The first thought that may come to your mind is an image of a black and white movie. What if everyday life would be the same? Just like cats and dogs – they don’t see what we see. They see black and white and alterations of greys. Since the digital marketing industry constantly evolves, it was only a matter of time until marketers and psychologists understood the significant importance of color in branding, advertising, and sales. Nowadays, …

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