SEO & Marketing

Geomarketing is one of the most effective tactics used by companies to recognize their targeted audience and boost conversions. Identifying the exact geographical location of customers helps businesses to design a special marketing campaign for their targeted consumers. The data collected from geomarketing also helps companies to study customer behaviors along with their buying habits. Geomarketing is extremely beneficial for businesses to drive traffic, create leads, increase conversions and generate sales. Geomarketing involves two different aspects: Recommended for you: Photography …

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Once you start a business these days, however big or small it might be, you must market it well for it to be successful and gain the popularity you desire. Marketing used to be most of the orthodox type and included print and audio-visual outputs like newspapers, magazines, television, radio, etc. However, the scenario has undergone a marked change recently. One aspect of marketing that has taken a front seat is online marketing. This can be largely attributed to the …

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“This article highlights 14 SEO tactics that will help you double your search traffic in the upcoming future.” In today’s time where digital marketing is becoming a huge trend, every other businessman wants his website to be on the top searches of Google. Definitely, you also want the same. But, how? Well, for that you need to have good search traffic, then only you can make your website visible among the people worldwide. So, are you ready to double your search …

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Have you invested a lot of time and money in designing a website or blog? Does your website look impressive but not getting enough traffic? Then you may have missed an essential element called SEO to promote your website or blog. SEO is a vital aspect of digital marketing, and you can’t overlook it if you want to reach your product to the target audience. Your website or blog will have no value if you are not getting the right …

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User engagement at all social media channels is vital for any personal or business account. People see you differently when they see 100k likes on Facebook or 1000 retweets on Twitter, the same is right for Instagram. In June 2018, Instagram had reached one billion monthly active users, up from 800 million in September 2017. Maintaining a good engagement rate is important for Instagram too. This is one of the top reasons why every social media expert or content marketer on …

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SEO is one of the most important things to understand if you want your articles and your website to be seen. There’s no better way to get a huge audience and many views. However, SEO is not possible without keywords. And to get all of the right keywords, you need to do keyword research. You can get a lot of paid and free keywords through the keyword research tools. Fee tools might have limited features, but it can truly contribute …

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Business-to-business (B2B) content marketing is not as daunting as it seems. There are many ways that one can leverage their resources to get the content that they need in front of their prospects. In this article, we examine the different trends that are apparent in B2B content marketing these days and will continue to remain a part of the industry in the years to come. From the utilization of automation technology to the apparent use of engaging content to feed …

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Podcast advertising is a great tool that allows companies and solopreneurs to get a return on reaching audiences that love listening to audio snippets in their car, during their commute, or at any other point in time. However, starting your own podcast advertising journey requires a big investment in content creation, and certainly a bigger one in proper training and education. We want to help you kickstart your podcast advertising venture, so you’ll find all the necessary information to understand …

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When we do a quick Google search or scroll through our social media feeds, there’s a high chance that a video will appear. This shows how video content has grown throughout the years. Before, we were used to blog posts with just images and blocks of text. Nowadays, we are surrounded by moving images and an endless stream of videos. Although the first video that circulated on the Internet was in 1993, it was YouTube that made this type of …

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